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/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Content Marketing: Engaging Content

The online space is saturated with content. There’s an article written on pretty much any topic you can think of (although not necessarily written well). One could even argue that there’s nothing left to say. Unfortunately, that’s the reality of [...]

By | March 22nd, 2016|Content Development, Online Marketing|6 Comments

A Well-Defined Target Audience

One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]

By | March 14th, 2016|Branding, Online Marketing|2 Comments

4 Tips And A Rant To Up The Anti On Your Online Marketing Campaigns

Remember the huge amount of “SEO is Dead” posts we’ve seen through the years? I’ve been in the online marketing business for years, and can’t count the number of times these types of posts hit the Internet. Pretty much any [...]

By | March 7th, 2016|Online Marketing, SEO|0 Comments

6 Steps (Plus One) to Take AFTER You’ve Published Your Post

Remember that Kevin Costner movie, where he kept hearing, “If you build it, they will come,” and he did, and they did, and everything ended happily ever after? Publishing great content, if that’s all you do, is kind of like [...]

By | February 22nd, 2016|Content Development, Online Marketing|0 Comments

How to Set Up Your Business’ YouTube Page

Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need [...]

By | February 15th, 2016|Branding, Online Marketing, Videos|0 Comments

4 Ways to Get More Blog Ideas Than You Can Handle

Do you want to start a blog, but keep putting it off? Perhaps you’re not sure what to write about. Or maybe you’re scared you’ll run out of steam. Fear of running out of ideas is a common concern, and [...]

By | February 8th, 2016|Content Development, Online Marketing, Social Media|1 Comment

Get Interactive: How Periscope Can Help You Build Your Brand

If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]

By | February 1st, 2016|Branding, Mobile Marketing, Social Media|0 Comments

WordPress SEO 101: 4 Things You Can’t Afford to Miss

A few weeks ago we posted the WordPress.com vs WordPress.org infographic and it was such a big success that I thought: why not stick with the theme? After all, while WordPress is awesome out of the box, there are so [...]

By | December 28th, 2015|Online Marketing, WordPress|4 Comments

How to Use Facebook to Improve Your Brand Image

In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]

By | December 23rd, 2015|Branding, Online Marketing, Social Media|0 Comments

WordPress Dot Com Vs WordPress Dot Org: What’s the Difference?

Today, we're going to answer an "age-old" question: WordPress Dot Com Vs WordPress Dot Org - What's the difference? We're talking comprehensive information here. And pictures. And comprehensive information in pictures.

By | December 21st, 2015|Online Marketing, WordPress|1 Comment