Tips For Content Domination

Fractured-Rainbow-1024x561

For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming for a business that does not have the assistance of a professional content company. For […]

Yes, Social Media Helps

google-pagerank1

I don’t want to beat a dead horse, but apparently, this needs to be said again. Let me explain, in the current business environment, social media is everywhere. As a result, finding and reviewing a business has become an effortless process. The good, bad and the ugly is out there for the world to see. […]

Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time. The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

Doing Business Internationally

international-business

I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far as telling them, they are not ready to sell their services internationally. As a matter […]

5 Creative Content Strategies for the Youngs

Surfing Star

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It’s no secret that new media makes the biggest impact with younger audiences. Photos, videos and images are just the tip of the iceberg. In […]

Are You Looking For Enterprise SEO?

SEO

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign. Everything that you do needs to be managed with the right tools, the expertise and an attitude […]

Well-Written is Not Optional

20140518_130001

If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! No matter what industry you’re in, this form of Internet marketing can help spread the […]

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

latherrinser128515333994061001

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their […]

Apps That Improve Your Business Reach

indecision_000011051580XSmall

According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who you want to reach. The problem is the constant bombardment of mixed messages. It’s easy […]

Content Strategy Done Right

Oranges

Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn more about your company. In particular, start-up businesses benefit from the dissemination of information on […]