Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Yes, Social Media Helps

I don’t want to beat a dead horse, but apparently, this needs to be said again. Let me explain, in the current business environment, social media is everywhere. As a result, finding and reviewing a business has become an effortless […]

By |June 23rd, 2014|Online Marketing, Social Media|2 Comments

Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

By |June 19th, 2014|Online Marketing, SEO|3 Comments

Doing Business Internationally

I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far […]

By |June 9th, 2014|International Marketing, Online Marketing|1 Comment

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

They want to feel something.

It’s no secret that new media makes the biggest impact with […]

Are You Looking For Enterprise SEO?

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign.

Everything that you […]

By |June 2nd, 2014|Online Marketing, SEO|0 Comments

Well-Written is Not Optional

If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! […]

By |May 26th, 2014|Content Development, Online Marketing|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. […]

By |May 22nd, 2014|Branding, Online Marketing|0 Comments

Apps That Improve Your Business Reach

According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who […]

By |May 19th, 2014|Online Marketing, Social Media|0 Comments

Content Strategy Done Right

Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn […]

By |May 5th, 2014|Content Development, Online Marketing|1 Comment

Building Your Content Strategy in 2014

The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]

By |April 21st, 2014|Content Development, Online Marketing, SEO|7 Comments