More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
Every successful company has a clear and concise brand that is recognizable to the public. If you have a startup, it is your goal to develop a brand to address this issue. Your brand should have the propensity to be […]
When it comes to manage your business, you cannot leave anything up to chance. Making wild guesses about your customer preferences means suicide for your business! Conducting appropriate reviews and market surveys, on the other hand, can be a costly […]
When I first met Anne, I knew I was dealing with a professional. Her eye contact and handshake were polished, her direct approach to a variety of topics sounded simple when she discussed them. The truth of the matter is, […]
Welcome to another Women in Tech series. I’m sure you’ve all had a yahoo time during the holidays, but it’s now time to get back to work and continue our journey of meeting some truly creative women.
Working online for the past twenty […]
Converting readers into buyers is not always easy, but it can be accomplished if you know the psychological triggers that will convert leads into customers. Understanding the psychology of business is often one of the keys to success. You should […]
Another week and another awesome woman in tech that just blows me away. I had the pleasure of meeting Stefania on my last trip to Italy. Her husband treated us to a home cooked dinner and we enjoyed wonderful conversation, wine […]
There are only a few days in our career that we can really remember vividly. The day we were recently fired as an agency is one of those days. Yes, the team assigned to this project, actively working on this […]
Technology is evolving, no doubt, and for the past twenty years I’ve watched it grow by leaps and bounds. When I started in this industry, people were still afraid of the Internet. There was barely any activity, expect for the […]
There’s lots of talk out there about voice search and how it’s going to change the face of SEO, which may well be the case, but for now, voice-based search is still a relatively new thing. In fact, a lot […]