Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Converting Readers Into Buyers

Converting readers into buyers is not always easy, but it can be accomplished if you know the psychological triggers that will convert leads into customers. Understanding the psychology of business is often one of the keys to success. You should […]

Women in Tech: Meet Stefania Boleso

Another week and another awesome woman in tech that just blows me away. I had the pleasure of meeting Stefania on my last trip to Italy. Her husband treated us to a home cooked dinner and we enjoyed wonderful conversation, wine […]

By |December 26th, 2014|Branding, International Marketing, Online Marketing|0 Comments

Your Client: He’s Just not that Into you Anymore

There are only a few days in our career that we can really remember vividly. The day we were recently fired as an agency is one of those days. Yes, the team assigned to this project, actively working on this […]

By |December 22nd, 2014|Branding, Clients, Online Marketing|2 Comments

Women in Tech: Meet Melissa Fach

Technology is evolving, no doubt, and for the past twenty years I’ve watched it grow by leaps and bounds. When I started in this industry, people were still afraid of the Internet. There was barely any activity, expect for the […]

By |December 19th, 2014|Branding, International Marketing, Online Marketing|0 Comments

The Rise Of Voice Search & It’s Impact On SEO

There’s lots of talk out there about voice search and how it’s going to change the face of SEO, which may well be the case, but for now, voice-based search is still a relatively new thing. In fact, a lot […]

By |December 15th, 2014|International Marketing, SEO|1 Comment

Women in Tech: Meet Bharati Ahuja

We continue our global reach for Women in Tech and meet Bharati Ahuja. The beauty of working within a small niche of professional SEO’s (as I like to call them: the good ones and the bad ones) is getting to […]

By |December 12th, 2014|Branding, International Marketing, Online Marketing|3 Comments

Getting Great Feedback

You spent months designing and building your website, creating a content strategy, loading it with great images and marketing it to your target audience, but that ticker tape parade you were expecting hasn’t happened yet. You’ve not gotten so much as a […]

Women in Tech: Meet Yukari Peerless

With so much going on around the world, it’s important to keep an eye on your objectives and goals. The reason I started this new series and have asked all these wonderful women for their input with Women In Tech, is that […]

By |December 5th, 2014|Branding, International Marketing, Online Marketing|1 Comment

High Quality Content

Google’s zoo’s worth of updates has changed how many people do SEO, from their style of keyword inception to their choice of links and messages. The most noticeable thing that’s changed for many, though, is their content. Hummingbird and Conversational Search forever solidified the need for clean, high quality material [...]

By |December 1st, 2014|Content Development, International Marketing, SEO|1 Comment

Women in Tech: Meet Fiorenza Mella

This week I have the pleasure of introducing another wonderful woman in Tech. She’s located in Leiderdorp, Netherlands another country I would like to include in our global reach and mix. Fiorenza Mella is the CEO and founder Xpresso Communications.  She’s been on my […]

By |November 28th, 2014|Branding, International Marketing, Online Marketing|3 Comments