More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
Editors update: March, 13th, 2010
True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ […]
Lately, I’ve noticed an increasing amount of questions about SEO. Not “What is SEO”, but more specific questions about the practice and providers. A surprising number of people have misconceptions about what an SEO provider does, and many of these […]
Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.
Each year, many companies venture out into the business world without the most important piece of ammunition for their success: market research. While clouded by the dual belief that market research is needed for companies intending to earn business through […]
When writing SEO copy for yourself or a client understanding their market is very important. It takes certain keywords from the client and certain creativity from the copywriter to blend the two. SEO is becoming a very specialized field. Like […]