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/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Creating a Lasting First Impression – Your eCommerce Website

If you have a physical business as well as an online presence, think about how you display your products. For that matter, even if you don’t have a physical business, think about display areas you see in, say, department stores. How are their products shown off?

By | December 13th, 2010|Online Marketing|4 Comments

Search Engine Optimization Isn’t Part of the I.T. Department

Shocking...but, true Shock, gasp and amaze… but many people seem to think “search engine optimization” is just another word for the I.T. department. Surprisingly enough, it’s not. It’s another way to say, “Get your website on the front [...]

By | December 9th, 2010|International Marketing, Online Marketing, SEO|17 Comments

Yes, Mr. CEO – Social Media is Your Friend

I’ve been asked by several companies to speak to their PR department about their respective social media presences. As much as I’d love to take them up on the offers, though, I thought I’d at least take the time to figure out the problems they’re having.

By | December 6th, 2010|Branding, Online Marketing|12 Comments

The Psychology of Content

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Words have more than just a dictionary meaning... They create imagery, emotion and most of all a connection. This is one of the lessons I intend to pound into you today (figuratively speaking, of course).

By | December 1st, 2010|Content Development, Online Marketing|39 Comments

Just How Important Are Domains for Keyword Ranking?

You’re setting up your website. You already know you’re going to pay a professional SEO specialist to perform the complete kit-n-SEO-kaboodle, you just haven’t hired anybody yet. Now, you’re pretty sure you read something about domains being important for the process, but how important is it? … and what’s a domain?

By | November 25th, 2010|Online Marketing, SEO|24 Comments

How to Start a Content Strategy

When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…

By | November 22nd, 2010|Content Development, Online Marketing|41 Comments

SEO, PPC, experts discuss holiday tips

Competition, SEO, PPCThe holidays are upon us; fall is here. As an eCommerce business, whether you’re selling services, products or information, you should already have a holiday plan in mind. What works the best? If you don’t already have a plan, what are some things you can do to take advantage of the holiday rush?

By | November 1st, 2010|Online Marketing, SEO|18 Comments

Landing Page ROI – Getting Money to Fall Back into Your Pocket

If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?

By | October 27th, 2010|Online Marketing|20 Comments

Article Marketing – Grabbing Links With Content

News Flash - by Kimmi When you ask about getting links for your organic SEO marketing, you’re often told to start article writing – but is it an easy way to get links? Well, sure – but is [...]

By | October 21st, 2010|Online Marketing|16 Comments

The F Word in Marketing – That’s Right… Focus

I hate to say this, but I must; ideas are a dime a dozen and everyone has the latest innovation. What’s always missing, or missing most of the time, is a well thought out marketing plan. A marketing plan everyone in the organization can follow, believe in and understand. In any successful vision there has to be a strategy spelling it out with specific benchmarks, time lines, campaigns and goals.

By | September 27th, 2010|Online Marketing|15 Comments