Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Omg “Do Follow” – Let The Commenting Begin!

Hello, dear readers! Welcome to the new dawn, the new day, the new millennium of do follow! Okay, okay, so the “do follow” attribute isn’t new… but it’s a change for us. Since it’s inception, the Article Archive has been a “no […]

By |November 25th, 2009|Online Marketing, Social Media|20 Comments

The Real Deal on Link Building

Directory Submissions & Article Marketing
Directory submissions and article marketing are touted as two of the top ways to develop a slew of links, raise your traffic and get those conversions. Many who pick up knowledge of SEO around the Net […]

By |November 17th, 2009|Online Marketing, SEO|29 Comments

Social Media Marketing: Four Reasons to Join the Revolution

social_mediaWith television commercials validating the importance of online social media portals like Twitter and Facebook, the battle for domination in the social media marketing arena is leaving many feeling confused and dazed. After all, as the language of the Tweet-osphere cuts communications to 140 characters or less, it also add a unique brand of instant marketing spoken only by the Tweeple of Twitter.

By |October 14th, 2009|Branding, Online Marketing, Social Media|28 Comments

SEO Techniques: Does Any Optimizer Really Know What To Do?

Everybody knows that search engines no longer care about meta descriptions. Everybody knows that header tags don’t matter. Everybody knows that there has to be a 5.6% keyword density in written content. What else does everybody know? And who the […]

By |October 6th, 2009|Online Marketing, SEO|28 Comments

Social Media Marketing: Top Five Best Time Investments

Social NetworkingThe first rule of any good marketing campaign is “go where the people gather!” Although this marketing strategy is certainly not an epiphany, the onset of the new frontier of marketing encompassing social media and networking has added confusing complexity to the old game of marketing. With new social media networks virtually popping up on every street corner, every business owner realizes that time equals money in the game of social media marketing.

By |October 1st, 2009|Branding, Online Marketing, Social Media|18 Comments

Your Website Code May Not Be As Clean As You Think

Editors update: March, 13th, 2010
True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ […]

By |September 22nd, 2009|Online Marketing, SEO, Social Media|28 Comments

The Cost of Optimization – Time Equals Money

Lately, I’ve noticed an increasing amount of questions about SEO.  Not “What is SEO”, but more specific questions about the practice and providers.  A surprising number of people have misconceptions about what an SEO provider does, and many of these […]

By |September 1st, 2009|Online Marketing, SEO|15 Comments

Dynamic Branding: What’s in a Name?

brandingEvery so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.

By |August 27th, 2009|Branding, Online Marketing, Social Media|9 Comments

SEO Simplified II: How Does Organic SEO Work?

In part one of “SEO Simplified”, we talked about the differences between forced and organic SEO.  Never mind the differences, though – how does it work?  What makes it better than any other approach?

Firstly, it’s user-based, not search engine based.  […]

By |August 17th, 2009|Online Marketing, SEO, Social Media|20 Comments

SEO Simplified: Forced vs. Organic SEO

>Part of an optimization specialist’s job is to pay attention to search trends.  Lately, I’ve noticed a rise in interest about organic SEO.  It seems the general public is catching on to the fact that there are two kinds: “forced” and “organic”.  What’s the difference?  What’s organic SEO all about?  Why can’t it just be optimization?  Here’s the skinny:

By |August 3rd, 2009|Online Marketing, SEO, Social Media|23 Comments