Online Marketing

/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media

As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.

Comment Spam vs. Comment Links: What’s the Difference?

Most SEO professionals have very definite ideas about the Internet. For example, many believe SEO is essential for any website to succeed – whether the business is limited to delivering three blocks or thirty makes no difference. Some say the [...]

By | March 21st, 2011|Online Marketing, SEO|53 Comments

5 Craphat SEO Techniques That Just Won’t Die but Should

As Google’s Panda update (aka Farmer update) continues to cause upheaval, one tip keeps circulating through the industry, whispered from person to person. “Psst. Hey! Pssst! Tip – Get rid of your low-quality content! Pass it on!”

By | March 17th, 2011|Online Marketing, SEO|26 Comments

Dancing the Google Dance | And a One Algo Change, Two Algo Change, Go!

The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.

By | March 14th, 2011|Content Development, Online Marketing, SEO|108 Comments

Got Klout?

Don’t you just wish you could wave a magic wand and have influence, reputation and love with the click of a button? Wouldn’t that be fantastic? Eventually, I bet there’ll be an app for that. I’m going to call it “Insta-Klout” and charge thousands of dollars for using it – a day… just sayin.

By | March 10th, 2011|Online Marketing, Social Media|18 Comments

5 Tips for Keeping a Strong Online Reputation

If you’re kick-butt professional with tons of referrals and your website is just a business card, you may be thinking a positive online reputation is something you don’t have to worry about it. In fact, Darren Slatten, world’s greatest SEO, master of reputation mis-management (titles he gave himself) and wanna-be comedian (title we gave him), wrote a very pointed article about reputation management in 2009.

By | March 1st, 2011|Online Marketing|38 Comments

Identifying The Main Objective Of Your SEO Campaign

SEO? What's SEO? SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely [...]

By | February 25th, 2011|Online Marketing, SEO, Social Media|21 Comments

Internet Marketing Basics: 10 Tried and Tested Tips Plus 1

In this article, we’re going to cover a number of internet marketing basics that may have been forgotten by online veterans, and need to be read by the newbies. Without further ado, here it is…

By | February 21st, 2011|Online Marketing|21 Comments

To Quora or Not to Quora – That is the Question

As a woman with many hats, I’m always interested in new programs, platforms, sites and information. Therefore, anytime something new comes along, I go test the waters. I like to see what’s under the hood, start it up and take it for a test drive. I sit down with my team and discuss whether it’s something we might use in our future. Lately, I’ve been testing a lot of social media platforms. Consequently, I get to engage in a lot of conversation. Ironically, one of the strongest ongoing conversations is about keeping the conversation going.

By | February 14th, 2011|Online Marketing, Social Media|41 Comments

When Social Media Attacks: The Over Eager Socialite

The Over Eager Socialite (def.) – The over eager socialite started with social media because they were told it would help their business. Things went downhill from there. Now, they attach themselves to anyone. They follow anyone who hasn’t blocked them first. Upon following, these social media stalkers then proceed to track down every social media account the individual may have and connect with them.

By | February 3rd, 2011|Online Marketing, Social Media|13 Comments