Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Are Social Media Tools Relevant to SEO?

Facebook, LinkedIn, Twitter, MySpace, Digg, Technorati – social media tools are swarming the net, becoming the main way to get in touch, keep in touch, socialize and monetize.

On places like Twitter, individuals and businesses alike have begun posting links to their blogs, sites and articles.  LinkedIn has a way to plug into your blog so once you post, it shows on your LinkedIn profile.  With Digg you can have a link back to an article on your site, or on an article directory, etc.  In other words, you can have a website, a blog and ten social media accounts, and have them all leading to each other.

By |April 13th, 2009|Branding, Online Marketing, SEO, Social Media|41 Comments

Using Twitter

You are probably saying, “oh no, not another article on how to use Twitter”.  No, since I personally think Twitter is all about individual user experience.  What this article is about are the basics of using twitter, not why you […]

By |April 10th, 2009|Branding, Online Marketing, Social Media|38 Comments

Got Brand?

When it comes to marketing strategy, there are many aspects to take into consideration, and social media is one of them. As we all know, social media has become the latest challenge any successful business has to face, but with […]

By |April 6th, 2009|Branding, Online Marketing, Social Media|12 Comments

SMO is Where SEO is Going

The future of SEO has to include SMO. That should be clear by now, if not clear relatively soon. The rise and dominance of such technologies and sites as Facebook, MySpace, Twitter, Digg, YouTube, Sphinn, (etc.) have ensured this future. […]

By |March 30th, 2009|Online Marketing, SEO|37 Comments

Small Businesses Need SEO

With all the listings on a search engine, the millions of websites and billions of pages, it’s not about strategy but about survival when I say that small businesses hoping to gain some notice online absolutely need SEO. It’s just […]

By |March 26th, 2009|Branding, Online Marketing, SEO, Social Media|10 Comments

The Secret to Following

Editors note – updated information

This post has been updated with some cool tools to clean up your follow and no follow ride on Twitter.
The more I am on Twitter the more I love it and hate it. I have become very active with this new toy, or should I say Tool, and interested in how to best use it in this social online phenomenon. I have been doing a lot of reading and testing out new tools, which has caused me to change the way I Twitter.

By |March 19th, 2009|Branding, Online Marketing, Social Media|61 Comments

SEM and SEO: The Only Path to Success

Once one realizes that SEM and SEO are not the same thing, and that the former is a broader category including the latter, then more questions arise: what, then, is the point of SEO? If there are other strategies, why […]

By |March 17th, 2009|Online Marketing, SEO|13 Comments

Morphing Facebook

“Stick with what you are good at.”

That should be the theme of platforms that are created for a specific function – but inevitably they get swept away by the times and try to be something they aren’t.

Attempts to change to meet a popular trend usually fail, as Facebook is discovering.

By |March 14th, 2009|Online Marketing, Social Media|23 Comments

Is Viral Marketing Better Than SEO?

I read recently that some think viral marketing is better than SEO, because it’s fuelled by recommendations, ignited and guided by users and their friends. Like a grass-roots movement, viral marketing can spread like wildfire and generate more traffic to […]

By |March 11th, 2009|Online Marketing, SEO, Social Media|15 Comments

Global SEO: Localizing Content in the Global Marketplace

For some time, SEO has been expanding into the global marketplace, targeting multiple countries in order to gain more international traffic and a larger link base. Firms have desired to gain the attention of foreign searchers, not only for their […]

By |March 10th, 2009|Branding, Online Marketing, SEO, Social Media|1 Comment