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/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Internet Marketing Basics: 10 Tried and Tested Tips Plus 1

In this article, we’re going to cover a number of internet marketing basics that may have been forgotten by online veterans, and need to be read by the newbies. Without further ado, here it is…

By | February 21st, 2011|Online Marketing|21 Comments

To Quora or Not to Quora – That is the Question

As a woman with many hats, I’m always interested in new programs, platforms, sites and information. Therefore, anytime something new comes along, I go test the waters. I like to see what’s under the hood, start it up and take it for a test drive. I sit down with my team and discuss whether it’s something we might use in our future. Lately, I’ve been testing a lot of social media platforms. Consequently, I get to engage in a lot of conversation. Ironically, one of the strongest ongoing conversations is about keeping the conversation going.

By | February 14th, 2011|Online Marketing, Social Media|41 Comments

When Social Media Attacks: The Over Eager Socialite

The Over Eager Socialite (def.) – The over eager socialite started with social media because they were told it would help their business. Things went downhill from there. Now, they attach themselves to anyone. They follow anyone who hasn’t blocked them first. Upon following, these social media stalkers then proceed to track down every social media account the individual may have and connect with them.

By | February 3rd, 2011|Online Marketing, Social Media|13 Comments

Copywriting, Content Development and Strategies

Copywriting and content development are often used interchangeably, as if they mean the same thing. Gasping in horror while I write this- however, although they’re both part of a package, they deal with separate issues. Granted, if you are not in the industry then you may very well not know the difference. So pull up a chair and let me break it down for you.

By | December 15th, 2010|Content Development, Online Marketing, Social Media|24 Comments

Creating a Lasting First Impression – Your eCommerce Website

If you have a physical business as well as an online presence, think about how you display your products. For that matter, even if you don’t have a physical business, think about display areas you see in, say, department stores. How are their products shown off?

By | December 13th, 2010|Online Marketing|4 Comments

Search Engine Optimization Isn’t Part of the I.T. Department

Shocking...but, true Shock, gasp and amaze… but many people seem to think “search engine optimization” is just another word for the I.T. department. Surprisingly enough, it’s not. It’s another way to say, “Get your website on the front [...]

By | December 9th, 2010|International Marketing, Online Marketing, SEO|17 Comments

Yes, Mr. CEO – Social Media is Your Friend

I’ve been asked by several companies to speak to their PR department about their respective social media presences. As much as I’d love to take them up on the offers, though, I thought I’d at least take the time to figure out the problems they’re having.

By | December 6th, 2010|Branding, Online Marketing|12 Comments

The Psychology of Content

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Words have more than just a dictionary meaning... They create imagery, emotion and most of all a connection. This is one of the lessons I intend to pound into you today (figuratively speaking, of course).

By | December 1st, 2010|Content Development, Online Marketing|39 Comments

Just How Important Are Domains for Keyword Ranking?

You’re setting up your website. You already know you’re going to pay a professional SEO specialist to perform the complete kit-n-SEO-kaboodle, you just haven’t hired anybody yet. Now, you’re pretty sure you read something about domains being important for the process, but how important is it? … and what’s a domain?

By | November 25th, 2010|Online Marketing, SEO|24 Comments

How to Start a Content Strategy

When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…

By | November 22nd, 2010|Content Development, Online Marketing|41 Comments