Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Your Website Code May Not Be As Clean As You Think

Editors update: March, 13th, 2010
True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ […]

By |September 22nd, 2009|Online Marketing, SEO, Social Media|28 Comments

The Cost of Optimization – Time Equals Money

Lately, I’ve noticed an increasing amount of questions about SEO.  Not “What is SEO”, but more specific questions about the practice and providers.  A surprising number of people have misconceptions about what an SEO provider does, and many of these […]

By |September 1st, 2009|Online Marketing, SEO|15 Comments

Dynamic Branding: What’s in a Name?

brandingEvery so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.

By |August 27th, 2009|Branding, Online Marketing, Social Media|9 Comments

SEO Simplified II: How Does Organic SEO Work?

In part one of “SEO Simplified”, we talked about the differences between forced and organic SEO.  Never mind the differences, though – how does it work?  What makes it better than any other approach?

Firstly, it’s user-based, not search engine based.  […]

By |August 17th, 2009|Online Marketing, SEO, Social Media|20 Comments

SEO Simplified: Forced vs. Organic SEO

>Part of an optimization specialist’s job is to pay attention to search trends.  Lately, I’ve noticed a rise in interest about organic SEO.  It seems the general public is catching on to the fact that there are two kinds: “forced” and “organic”.  What’s the difference?  What’s organic SEO all about?  Why can’t it just be optimization?  Here’s the skinny:

By |August 3rd, 2009|Online Marketing, SEO, Social Media|23 Comments

Kids- You Can’t Stop What’s Coming

In the 1940s, a creative man in his early forties helped create the most devastating byproduct of human inventiveness.  When this invention was first tested, he said, “Now I am become Death, the destroyer of worlds.”  Although this man didn’t […]

By |July 30th, 2009|Online Marketing, Social Media|33 Comments

SEM vs SEO: Clarification Needed

The clarification of SEM vs SEO is pretty simple. Yet, for some reason and for many people, it is still very much needed. For example, just recently I read a top SEM guy equate the two. And there I was, […]

By |July 22nd, 2009|Online Marketing, SEO, Social Media|21 Comments

Step Right Up: Get Your Free Market Research Here!

Each year, many companies venture out into the business world without the most important piece of ammunition for their success:  market research.  While clouded by the dual belief that market research is needed for companies intending to earn business through […]

By |June 29th, 2009|Branding, Online Marketing, Social Media|19 Comments

Great SEO copy doesn’t just happen it has to be created

When writing SEO copy for yourself or a client understanding their market is very important. It takes certain keywords from the client and certain creativity from the copywriter to blend the two. SEO is becoming a very specialized field. Like […]

By |May 30th, 2009|Content Development, Online Marketing, SEO|20 Comments

Your SEO Tasks for the week

If you are going to crawl up the Google PageRank you have to be organized and you have to set up goals and tasks for yourself. This week or at least the next five working days you should spend some […]

By |May 13th, 2009|Online Marketing, SEO|12 Comments