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/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Landing Page ROI – Getting Money to Fall Back into Your Pocket

If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?

By |October 27th, 2010|Online Marketing|20 Comments

Article Marketing – Grabbing Links With Content

News Flash - by Kimmi When you ask about getting links for your organic SEO marketing, you’re often told to start article writing – but is it an easy way to get links? Well, sure – but is [...]

By |October 21st, 2010|Online Marketing|16 Comments

The F Word in Marketing – That’s Right… Focus

I hate to say this, but I must; ideas are a dime a dozen and everyone has the latest innovation. What’s always missing, or missing most of the time, is a well thought out marketing plan. A marketing plan everyone in the organization can follow, believe in and understand. In any successful vision there has to be a strategy spelling it out with specific benchmarks, time lines, campaigns and goals.

By |September 27th, 2010|Online Marketing|15 Comments

Breaking the SEO Barriers (It Ain’t Easy Bein’ Seen)

The world of optimization information isn’t a pretty world, ladies and gents. Stories abound that you wouldn’t tell your children; they’d give you nightmares. Those who aren’t in the SEO industry may not realize it, but behind the scenes, it’s often not for polite company to see.

By |August 17th, 2010|Online Marketing, SEO|22 Comments

Reverse SEO and Online Reputation Management

“Any press is good press”, right? Not necessarily. Bad press – negative publicity – is becoming a prevalent problem for online companies. Anybody can write something about your company, from anywhere, about anything. They don’t have to have a name; “Anonymous” is a very popular identity for posting on forums, sites and blogs.

By |August 9th, 2010|Branding, Online Marketing, SEO, Social Media|60 Comments

5 Tips to Figuring SEO Into Your Business Management Time

You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.

By |August 5th, 2010|Online Marketing, SEO|23 Comments

Revisiting High Quality SEO – What Did Google’s Updates Mean for You?

The Internet is starting to settle down a bit after Google’s updates, so now’s a good time to review the changes in terms of quality SEO. Did it make any difference to you or how you “live” on the Web? If it didn’t, you’re either lucky or haven’t been paying attention. […]

By |August 2nd, 2010|Online Marketing, SEO|16 Comments

5 Tips to Learning SEO (and Not Getting Frustrated)

For those that really want to dig into SEO, either to become an optimizer or build your own in-depth campaigns, stay put. I’ve dabbled in all aspects of website optimization, from SEO copywriting where I got my start, to understanding web analytics, which is where I’m headed.

By |July 22nd, 2010|Online Marketing, SEO|26 Comments

Finding Keywords for SEO: How Long Does This Take?

One of the search terms that hit our site was “minimum amount of time to find keywords for SEO”. Somewhere out there, someone is trying to find out the shortest amount of time this part of the campaign will take. [...]

By |July 16th, 2010|Online Marketing, SEO|21 Comments

SEO & WordPress: 7 Plugins for Better Websites

Among other things, I love Wordpress as a site platform. It’s a beautiful thing for SEO, especially if you use the Thesis theme (hint, hint). Wordpress is a: Content Management System, allowing you to easily add, delete or edit pages, [...]

By |July 10th, 2010|SEO, WordPress|24 Comments