More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.
The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
SEO? What's SEO? SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely [...]
In this article, we’re going to cover a number of internet marketing basics that may have been forgotten by online veterans, and need to be read by the newbies. Without further ado, here it is…