More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?
The world of optimization information isn’t a pretty world, ladies and gents. Stories abound that you wouldn’t tell your children; they’d give you nightmares. Those who aren’t in the SEO industry may not realize it, but behind the scenes, it’s often not for polite company to see.
You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.
The Internet is starting to settle down a bit after Google’s updates, so now’s a good time to review the changes in terms of quality SEO. Did it make any difference to you or how you “live” on the Web? If it didn’t, you’re either lucky or haven’t been paying attention. […]
For those that really want to dig into SEO, either to become an optimizer or build your own in-depth campaigns, stay put. I’ve dabbled in all aspects of website optimization, from SEO copywriting where I got my start, to understanding web analytics, which is where I’m headed.
One of the search terms that hit our site was “minimum amount of time to find keywords for SEO”. Somewhere out there, someone is trying to find out the shortest amount of time this part of the campaign will take. [...]
Among other things, I love Wordpress as a site platform. It’s a beautiful thing for SEO, especially if you use the Thesis theme (hint, hint). Wordpress is a: Content Management System, allowing you to easily add, delete or edit pages, [...]