More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
When deciding who will run the social media for a company, the interview process for that decision needs to be long and difficult. With the exception of top executives, no other position in the company can have as big of a negative effect on customers.
Human beings are innately curious. They also do not like to waste their time or money. As a result, 80 percent of consumers conduct online research before they decide to patronize a business.
Nothing helps to get the word out about your product or service better than business’s new best friend the blog. As a business owner, you want to form partnerships with bloggers with a large following, right? Think again.
Viral is the buzzword of the day, it’s true, but do you ever feel like one of those street-corner hawkers of the 40’s and 50’s? “Greeeeeat content! Get’cher great content here!” You’ve written this fantastic piece you just know will [...]
You already use your email list as an efficient, effective marketing tool to spread news about your products and services. Make growing your email list a priority, and soon you may see your sales numbers increase.
Content. Content. Content. It seems like all you hear about when it comes to SEO these days is the all mighty content mill. Not getting enough traffic? Write blogs! Ran out of blogging ideas? Write press releases! Nothing to talk about? You must be in the wrong business…
Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur's SEO (search engine optimization) efforts. If you still aren't using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.
What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.
Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.
SEO, when done correctly can be one of the best strategies you can undertake not only for your website and online presence but including your entire campaign. Why? Because it allows people to discover your products and services with the click of a button or something as natural and simple as asking your smart phone a question.