More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.
Today’s spiel is about when you don’t keep track of your content, you might miss out on a large number of potential leads. This is where the quick and dirty content audit comes in. We wrote a great post on SEO and Content Audits a while back, but I wanted to give you a refresher and some quick steps you can implement moving forward.
Every decade that ushers in a new generation of fresh-faced youth will inevitably create a division among the status quo. What was once seen as cutting edge or revolutionary eventually expires and fades away in the wrinkles of antiquity.
We have to adapt to these changes, therefore make sure you incorporate mobile in your discussion of SEO, SEM, PPC marketing practices. For instance, display advertisements and banner ads used to comprise solely of text and images. However, it is now possible for you to use rich media in order to propagate your curated assets to your audience.
After years of putting ourselves out there we are finally getting the response and interaction we've been looking for. This year started out with a bang. Over twenty queries for interviews guest blogging and a few podcasts including Google+. And truth be told I’m scrambling for things to write.
SEO Outreach strategies to form valuable relationships with industry influencers are only going to increase in importance in 2015. The additional investment being poured into content marketing by companies...
Making Global Engagement Possible. Content marketing is the singularly most important tool to achieve global engagement. They don’t call it the global village for no reason!
Content marketing is one of the most popular marketing trends these days. These tips and tricks will help you make the most of your content marketing regime in 2015. Give your business the boost it very well deserves and mark a year of prosperity like never before!
People like getting wowed – and that is exactly what they are looking for when skimming through content online. In essence, the key to your target customers’ heart is through great content. Seeing the current trends, content marketing seems to be going headstrong and steady. Naturally, it is a viable marketing investment you’d like to make this year (if you haven’t done that already!).