More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]
Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T
Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.
I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?
When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.
If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]
In an age where smart social media marketing can make or break your business, no longer can business owners afford to miss out on such marketing opportunities.
Is your business capable of stretching across oceans? Do you dabble in sending packages “across the pond”? How about shipping goods to the exotic East? If your business is international, don’t you think your SEO should be, too?
When deciding who will run the social media for a company, the interview process for that decision needs to be long and difficult. With the exception of top executives, no other position in the company can have as big of a negative effect on customers.