Online Marketing

/Online Marketing

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

A Guide to Good Key Performance Indicators (KPIs)

What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]

By | August 24th, 2015|Online Marketing, SEO|0 Comments

How To Stop Your Blog From Sucking

Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T

By | August 6th, 2015|Content Development, Online Marketing|0 Comments

The Publisher’s Guide to Repurposing Content

Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.

By | August 3rd, 2015|Content Development, Online Marketing|0 Comments

An Expert Guide to Content Strategy

I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?

By | July 20th, 2015|Content Development, Online Marketing|4 Comments

Developing Your Marketing Plan | Yes, You Need One

When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.

12 Ways (Plus One!) to Gain Relevant Traffic

SEO – search engine optimization: it’s the smoking gun, isn’t it? If you look for advice about how to get traffic to your site, people automatically hand the SEO gun to you and tell you to fire.

By | June 11th, 2015|Online Marketing, Social Media|0 Comments

How to Write A Good SEO Article

If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]

By | June 8th, 2015|Content Development, Online Marketing, SEO|0 Comments

7 Benefits of a Marketing Consultant

In an age where smart social media marketing can make or break your business, no longer can business owners afford to miss out on such marketing opportunities.

By | June 1st, 2015|International Marketing, Online Marketing|2 Comments

5 Important Considerations For Your International SEO Audit

Is your business capable of stretching across oceans? Do you dabble in sending packages “across the pond”? How about shipping goods to the exotic East? If your business is international, don’t you think your SEO should be, too?

5 Ways Social Media Can Cost Corporations Future Business

When deciding who will run the social media for a company, the interview process for that decision needs to be long and difficult. With the exception of top executives, no other position in the company can have as big of a negative effect on customers.