What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
Level343 has always been a “practice what you preach” kind of company. So it shouldn’t be any surprise that I’ve been doing a lot of outreach with other bloggers and companies. The joy of being an international marketing company, however, [...]
I recently had someone offer me an article on search engine optimization, and I have to tell you, I suddenly understood why there are still people who think it's crap. I now get how it could be thought of as less than useless. With no further ado, let me clear up any confusion. This is not SEO:
What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]
No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]
Here you are, working your fingers to the bone. You have a great content calendar and you’re scheduled for the next two months. Some of your content has been retweeted, just not as much as you’d like. You’re even getting [...]
Even if you run a global company, implementing a local search strategy is an excellent way to drive new traffic to your website. Not only can it send that traffic to your physical store (if you have one), but it also thins the playing field in the search results.
If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.
Content. Content. Content. It seems like all you hear about when it comes to SEO these days is the all mighty content mill. Not getting enough traffic? Write blogs! Ran out of blogging ideas? Write press releases! Nothing to talk about? You must be in the wrong business…
As someone who works online, when was the last time you tried discussing what you do over dinner? If you’re like me, you don’t think twice about setting up a new campaign on Moz, adding meta tags to your new pages, using this social media tool,