What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It […]
The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s. As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” […]
It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging.
Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts.
Google’s Matt […]
If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they've considered all the problems and pitfalls that can arise.
For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community […]
Looking to hire an SEO Firm but not sure how to evaluate them? It’s tough! There are so many different ways to tackle SEO and there are so many different pricing structures and models. You are rarely comparing apples to apples and it can be really confusing, not to mention frustrating when you are trying to make a decision.
I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations. The only downside is that many people don’t realize how important the customizations and plugins are. You see, as an “out of […]
Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me be clear – if you’re not […]