What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign.
Everything that you […]
It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, […]
When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled.
“REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.”
Yes, Tumblr. For LOTS of reasons – not the least of […]
My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It […]
The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s. As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” […]
It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging.
Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts.
Google’s Matt […]