What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.

Zen blogging and the art of the longtail keyword

My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It […]

By |May 8th, 2014|Content Development, SEO|2 Comments

Building Your Content Strategy

The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]

By |April 21st, 2014|Content Development, Online Marketing, SEO|8 Comments

Pitfalls of International SEO

One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” […]

By |March 27th, 2014|International Marketing, SEO|4 Comments

The death of….Guest Blogging

It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging.

Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts.

Google’s Matt […]

By |March 24th, 2014|Content Development, Online Marketing, SEO|10 Comments

International Marketing is More Than Just Translation

If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they've considered all the problems and pitfalls that can arise.

By |March 21st, 2014|International Marketing, Online Marketing, SEO|1 Comment

Uh Oh! Brain Dump Time!

It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more!

I hope you enjoy this random and somewhat eclectic mix of tips.

Facebook:

We all […]

By |January 2nd, 2014|Online Marketing, SEO, Social Media|1 Comment

The Winners of Top SEO Women 2013

For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community […]

By |December 30th, 2013|Branding, SEO|11 Comments

Things To Consider When Picking An SEO Firm

Looking to hire an SEO Firm but not sure how to evaluate them? It’s tough! There are so many different ways to tackle SEO and there are so many different pricing structures and models.  You are rarely comparing apples to apples and it can be really confusing, not to mention frustrating when you are trying to make a decision.

By |December 26th, 2013|SEO|13 Comments

WordPress Tweaks To Improve SEO

I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations.  The only downside is that many people don’t realize how important the customizations and plugins are.  You see, as an “out of […]

By |December 12th, 2013|SEO|8 Comments

SEO Intent | Understanding Search

 

Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me be clear – if you’re not […]

By |November 25th, 2013|SEO|9 Comments