What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
From ad agency directors, CEO’s to the VP of marketing, there isn’t one SEO factor that can guarantee top position in search engine ranking... regardless of whether you have amazing titles, if the content is crappy. Nor will having oodles of links, especially if they are from low quality sites.
Most businesses have to find an agency or select an internal key member with the task of producing relevant, informative content for your readers that convert into either buyers, or part of your community. Furthermore, a business needs to make sure they are well versed about staying on top of their SEO strategy.
There once was a time in content creation history when some businesses could perhaps get away with “keyword stuffing” and the duplication of content. For these businesses, perhaps money was tight, there was no comprehension of the value behind great content, or the owner wore several hats in their daily operations.
Yes, content optimization is the best SEO. It's one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines [...]
Search engine optimization doesn't live on an island. The success of an SEO campaign - like most other marketing disciplines - depends on the strength of the platforms and disciplines surrounding it.
Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.
When it comes to long-term results that drive business, there's only one viable option when it comes to SEO: you have to manage everything in a way that's similar to how you would manage a full-blown marketing campaign. Everything that [...]
It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it's not SEO that's dead, it's an industry keystone that's gone on to a better place - like PageRank sculpting, or Press Release marketing, [...]
Are You In A Bubble When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled. "REALLY? Tumblr?", which is usually followed by a thoughtful "Hmm. Interesting." Yes, Tumblr. [...]
Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand.