What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
Search engine optimization doesn't live on an island. The success of an SEO campaign - like most other marketing disciplines - depends on the strength of the platforms and disciplines surrounding it.
Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.
When it comes to long-term results that drive business, there's only one viable option when it comes to SEO: you have to manage everything in a way that's similar to how you would manage a full-blown marketing campaign. Everything that [...]
It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it's not SEO that's dead, it's an industry keystone that's gone on to a better place - like PageRank sculpting, or Press Release marketing, [...]
Are You In A Bubble When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled. "REALLY? Tumblr?", which is usually followed by a thoughtful "Hmm. Interesting." Yes, Tumblr. [...]
Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand.
My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It [...]
The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes [...]
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s. As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” [...]
It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging. Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts. [...]