Content Development

/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Link Building in the Age of the NoFollowed, Disavowed Link

Content. Content. Content. It seems like all you hear about when it comes to SEO these days is the all mighty content mill. Not getting enough traffic? Write blogs! Ran out of blogging ideas? Write press releases! Nothing to talk about? You must be in the wrong business…

By | May 6th, 2015|Content Development, Online Marketing, SEO|3 Comments

Building Authority For Your Brand

What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.

By | May 1st, 2015|Branding, Content Development, Online Marketing|0 Comments

Creating a Content Schedule? Inventory First!

Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.

Business Tips: 5 Rules of Social Marketing

Creating a brand that is reputable, recognized and credible in any line of business today requires more than the ability to showcase and deliver high-quality products and services. Understanding the importance of customer retention is a key element that is necessary to keep consumers interested in your brand and coming back for more.

Humanize Your Brand

Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.