Content Development

/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

What Type of Landing Page Should I Use?

So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]

By | November 30th, 2016|Content Development, Online Marketing, SEO|161 Comments

Online Marketing Efforts Less Than Par? Try Storytelling.

Online marketing is hard enough when you like what you’re doing and are good at it. If you look at marketing as a necessary evil, it's even harder. And when you aren’t good at selling your product or service at [...]

By | November 24th, 2016|Branding, Content Development, Online Marketing|3 Comments

A Content Development How-To: Your Target Audience Needs Your Content

It’s easy to think about your target audience and how you need them to respond to your content. After all, if they don’t respond, you don’t get traffic, authority, sales, or a cookie. However, have you considered the flip side [...]

By | November 7th, 2016|Content Development|0 Comments

Writing Evergreen Content They Want to Read

Although content marketing is a great strategy for anyone who wants to grow their business, doing so is not always an easy task. To keep up with the competition, you must provide your audience with fresh material on a regular [...]

By | October 31st, 2016|Branding, Content Development|2 Comments

10 Ways to Promote Your Posts

If you are not yet blogging, then you are missing out on a lot of opportunities to gain exposure and to grow your brand. Getting the attention that you need to expand your business is about more than writing great [...]

By | October 24th, 2016|Content Development, Online Marketing, Social Media|1 Comment