More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
The term “planned obsolescence” means purposefully producing goods that quickly become obsolete, in order for the consumer to buy more and keep the producer in business. While that isn’t necessarily what Automattic (creators of WordPress) did with their CMS, [...]
If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials, big letters and dollar amounts crossed off showing you how good a deal you have if you [...]
Do you know why content marketing is such a “go-to” strategy for marketing campaigns? You know marketers tell you it’s a big deal and you need to do it, but do you ever wonder why more than half of marketers think personalized content promotes higher engagement rates? One of the biggest reasons – well, there are several of them – is due to those darling little ad blockers. It’s great going to a site and not having to deal with somebody’s idea of a discreet ad taking up three quarters of the page, isn’t it? -Yet, that makes it extremely hard for the marketers who expect those ads to help sell our brand message. […]
Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]
Buyer personas allow a rich, in depth marketing plan. They look beyond the immediate sale to creating life-long customers and/or advocates. -And while you don’t want too many personas, you don’t want too few, either. Having a strong personal portfolio [...]