What is SEO? In actuality, website optimization is more than just a bag of tricks. It’s not as easy as some would like to believe, nor is it black magic. We get a little technical at times, but we’ll walk you through it.
In a world in which everyone is connected to the Internet, every business must take a look at search engine optimization if they want to succeed. On the surface, SEO might seem simple enough; create an article that focuses on [...]
Pay-per-click advertising (better known as PPC) has become a staple of internet marketing. These ads keep many websites alive, by providing them with a fee every time the ad is clicked. The site then gets visitors, the site that hosts [...]
Using SEO strategies for social media helps bring in “targeted traffic” – not just… ‘traffic”. And this is a good thing, because traffic, just traffic, doesn’t buy Baby new shoes. “Traffic” just fills the stands; it doesn’t mean people buy [...]
You need a SEO checklist – the optimizer’s To Do List – just to keep track of what’s been done and what hasn’t. It’s no longer the 1990’s, business owners. Never mind the days of keyword stuffing, article spinning and directory lists. Optimization has become far more involved. I’m a firm believer that every process should be mapped out. It makes it easier to keep track. This is why we’re sharing a trimmed down version of our own SEO checklist. At the end of the Guide, you’ll have the opportunity to download a version to keep. Or, you can download now, and just follow along! Let’s get started. […]
There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the [...]