Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country. While English is a common language, the usage can change drastically from place to place, and copy written without this in mind is very noticeable.
I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them. –And that’s the whole damn point. Why, if you’re advertising yourself as any type of internet […]
A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to […]
While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…
For many companies, blogs are either a major point of interest or they get little to no attention. So what happens if your company’s blog is, in fact, potentially damaging your company’s brand? Do you pull it entirely? Do you rework it in order to improve the company brand? Or do you just leave things the way they are and deal with it later?
Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for. Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them.
In a day and age when companies are fighting fervently for each and every consumer dollar, it should come as no surprise that branding is more important than ever. Whether it is the AFLAC Duck, the Pep Boys’ bobble heads or the GEICO caveman, companies want you to remember them for one simple reason – branding.
SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely to click on an organic search result compared to a listing under Ads. The website owners are allocating increased budgets to digital marketing, and ranking for organic search is one of their primary goals.
Branding isn’t a new concept; it isn’t even a centennial concept. In fact, branding started back in the ancient days of Babylon, Greece and Rome, when men wore dresses (sure, they called them togas) and the term “Spartan” was coined. Potters carved their initials, symbol or recognizable mark in their handiwork. Gold and silversmiths marked their work; papermakers left watermarks. Cattle and other livestock have worn literal brands since 2000 BC, if not before.