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Branding

The Curse of Perfectionism in Branding

Life isn’t perfect or fair in any way, especially if you’re competing for your online market share. SEO isn’t a perfect science, only available to an exclusive set of business owners. To be perfectly blunt, I get tired of reading about the “perfect SEO solution”, how “perfect” life is and the plethora of positivity quotes flung around on social networks.

By |October 25th, 2010|Branding|18 Comments

Twitter Terrors: The Self-Proclaiming Tweeter

It’s not everyday I actually get to write about something I want to discuss. Most of my writing consists of work – whether for clients or my business, it’s still work. Every once in a while, though, you have moments […]

By |August 23rd, 2010|Branding, Social Media|24 Comments

Dynamic Branding: What’s in a Name?

brandingEvery so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.

By |August 27th, 2009|Branding, Online Marketing, Social Media|9 Comments

The Little Agency That Could

I bet if I told you the headline of today’s news you not only could see it on television, but you could Google it.  Who would have thought you could say the word Google and automatically 98% of the world […]

By |April 17th, 2009|Branding, Online Marketing, SEO, Social Media|3 Comments

Are Social Media Tools Relevant to SEO?

Facebook, LinkedIn, Twitter, MySpace, Digg, Technorati – social media tools are swarming the net, becoming the main way to get in touch, keep in touch, socialize and monetize.

On places like Twitter, individuals and businesses alike have begun posting links to their blogs, sites and articles.  LinkedIn has a way to plug into your blog so once you post, it shows on your LinkedIn profile.  With Digg you can have a link back to an article on your site, or on an article directory, etc.  In other words, you can have a website, a blog and ten social media accounts, and have them all leading to each other.
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By |April 13th, 2009|Branding, Online Marketing, SEO, Social Media|41 Comments