call to action

How Much of Your Posts Do People See?

You work hard to craft the perfect blog post to engage your customers and keep them hungry for more, but you’re just not seeing the traffic and clicks you had expected from all that hard work. You built it, they […]

By |November 17th, 2014|Branding, Content Development|0 Comments

Create Clickable Call To Actions In Youtube Videos

Youtube, as we all know, is mean and petty by not allowing us to include clickable links within a video. Sure, sure, it gives us the ability to add a clickable link in the description below the video, but you […]

By |February 13th, 2013|Videos|12 Comments

Copywriting Outline | A Quick And Easy Guide To Better Copy

Copywriting is one of the most important elements of your marketing.  Without strong text that compels people to take action, you are sunk.

Not everyone has formal training in how to write sizzling copy that sells and not everyone can afford […]

By |September 27th, 2012|Content Development|495 Comments

Website Conversion – Forget About the Obvious

Is your website doing what it’s supposed to be doing? Is it bringing in visitors that stick around, read and convert? If it isn’t, we ask you to consider the points in this article. They’re big points, even though they may seem like little, nit-picky, OCD things. They matter. Oh, wait… before you continue reading, you have to pretend you’re dumb – because, guaranteed, you’ll one day get a comment about your site (if you’re providing surveys, or otherwise testing, that is) and think, “Well, that’s dumb. It’s obvious that XYZ means…”

By |June 16th, 2011|Online Marketing, SEO|35 Comments

Landing Page Strategy and SEO Tools

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of […]

By |August 13th, 2008|Online Marketing, SEO|0 Comments