Connections

Keeping Your Brand on Track in the World of Social Media

You’re a savvy business owner. You know the value of social media as a tool for marketing your company and connecting with clients. You’ve created a social media strategy. You’ve explored the possible outlets and chosen the ones that best fit with your goals. You have followers. Now what?

By |September 19th, 2011|Branding, Social Media|128 Comments

The Curse of Perfectionism in Branding

Life isn’t perfect or fair in any way, especially if you’re competing for your online market share. SEO isn’t a perfect science, only available to an exclusive set of business owners. To be perfectly blunt, I get tired of reading about the “perfect SEO solution”, how “perfect” life is and the plethora of positivity quotes flung around on social networks.

By |October 25th, 2010|Branding|18 Comments

Twitter Terrors: The Self-Proclaiming Tweeter

It’s not everyday I actually get to write about something I want to discuss. Most of my writing consists of work – whether for clients or my business, it’s still work. Every once in a while, though, you have moments […]

By |August 23rd, 2010|Branding, Social Media|24 Comments