Content development

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A Content Development How-To: Your Target Audience Needs Your Content

It’s easy to think about your target audience and how you need them to respond to your content. After all, if they don’t respond, you don’t get traffic, authority, sales, or a cookie. However, have you considered the flip side [...]

By | November 7th, 2016|Content Development|0 Comments

Context Marketing is Better than Quality Content: Here’s Why

"Content is King," goes the saying, but context marketing is the crown. In the online marketing world, "just" having quality content isn't always enough.  By focusing only on creating amazing content, you miss out on a bigger piece of the pie. If you [...]

By | July 18th, 2016|Content Development|3 Comments

Content Audits: What Are They, and How Do They Help You?

Content audits: they’re all the rage according to marketing folk. When you talk to someone in the industry, it’s a fair bet that they’ll be pushing you to “get one done.” But what is a content audit? And if you [...]

By | July 5th, 2016|Content Development|4 Comments

Creating SEO Content for Search Engines AND Visitors

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]

By | August 10th, 2015|Content Development, SEO|3 Comments

Content Optimization The Best SEO

Yes, content optimization is the best SEO. It's one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines [...]

By | July 21st, 2014|Content Development, SEO|5 Comments