Implementing a content strategy has a lot of options to choose from: the CMS, the social platforms, the blogging sites, among others. However, it doesn't matter which you choose if you don't have a plan to succeed. Inability to build your [...]
You know that stock photo picture of success, where some buff man or woman looks out over this beautiful landscape on top of a hill or mountain that was obviously hard to climb, and makes it look easy as pie [...]
I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?
For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming [...]
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It's no secret that new media makes the biggest [...]
If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it's done properly, it actually works! [...]
The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes [...]
Healthy Content You’d have to go pretty far out of your way nowadays to find a blog that hasn’t written about content marketing in one way or another. And it’s not necessarily a bad thing, but with so [...]
Do you have trouble coming up with ideas for new content? Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for killer content. You can scope [...]
Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing. Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and leveraging the web and inbound marketing to drive leads and sales.