conversion

Buyer Psychology and the Effects of Influence

Last Thursday we posted the article “How Do You Convert Readers to Buyers?” and discussed a few options to do just that. At the end of the article, I made a promise to you that we’d dive deeper into the […]

By |March 26th, 2012|Online Marketing|89 Comments

Online Marketing: Are YOU Practicing Converting Conversation?

The problem with the word “conversion” is many assume it means “clicking on the call to action (CTA) and following through with the sale”. In other words, it’s assumed that there’s only one point of conversion. There isn’t; there’s many. With that said, let’s get to the good stuff…

By |June 23rd, 2011|Content Development, Online Marketing|36 Comments

Testing Landing Pages with clicks to your website

Landing pages are the pages your customers will arrive at when they select links that offer clicks to your website. The customers who do this are coming to your website because they’re interested in what you’re offering in a particular […]

By |September 20th, 2008|Online Marketing, SEO|2 Comments