Internet businesses, via e-commerce sites, can now compete in markets on the other side of the globe. Various tools and technologies have been introduced to make this easier. They can employ key people from different continents, conferencing with them as though they're in the same room. And they can chat with shoppers, answering their questions, demonstrating products and closing the sales, as well as providing immediate customer service.
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s. As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” [...]
For some time, SEO has been expanding into the global marketplace, targeting multiple countries in order to gain more international traffic and a larger link base. Firms have desired to gain the attention of foreign searchers, not only for their [...]