A Global Website Audit can Improve your Bottom Line

Global Market

People have been saying for centuries that the world keeps getting smaller. As we progressed from foot travel to horseback, then wagons, boats and finally, airplanes, our ability to trade with other cultures drastically reshaped societies. Telegraph, telephone and TV played an important part, as well. But more than any other advancement in man’s history, […]

Pitfalls of International SEO

CocaCola

One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” and “Cola” combined to form a phrase that roughly translated to “bite the wax tadpole.”  […]

Global SEO: Localizing Content in the Global Marketplace

Global Market

For some time, SEO has been expanding into the global marketplace, targeting multiple countries in order to gain more international traffic and a larger link base. Firms have desired to gain the attention of foreign searchers, not only for their business but also for higher rankings. Yet, many have fallen short in one critical area […]