You’ve probably noticed all of the commotion about the changes in Google’s algorithms or have been personally affected by them. Either way, it’s best to be prepared and know the best strategies to get ranked as highly as possible. In this article, we are going to cover why a simple link building strategy works best and how to implement it in your SEO campaigns.
The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.