Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies. You’d talk to people and get to know them; you’d share stories and maybe a cup of coffee.
If you Tweet, send links in email newsletters, or just want to share a great URL you found without writing 120 characters, then you’ve probably used an URL shortening service. Since 2002, Internet users have had the ability to shrink uber long URLs courtesy of the granddaddy of URL shorteners, TinyUrl. We’ve come a long […]