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Online Marketing 101: In the Beginning, There Was Google

Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it? Well, we’re still getting comments from people who are just stepping on the marketing path. Although the questions seem simple to us, the short answers are often confusing for the beginner.

Today, we’re going to attempt to create a clear path towards a strong online presence in as short a blog post as possible. Each section links to more in depth posts on the topics, and don’t forget to save our new Online Marketing 101 infographic for easy reference! […]

By |May 24th, 2012|Branding, Content Development, Online Marketing|262 Comments

Website Conversion – Forget About the Obvious

Is your website doing what it’s supposed to be doing? Is it bringing in visitors that stick around, read and convert? If it isn’t, we ask you to consider the points in this article. They’re big points, even though they may seem like little, nit-picky, OCD things. They matter. Oh, wait… before you continue reading, you have to pretend you’re dumb – because, guaranteed, you’ll one day get a comment about your site (if you’re providing surveys, or otherwise testing, that is) and think, “Well, that’s dumb. It’s obvious that XYZ means…”

By |June 16th, 2011|Online Marketing, SEO|35 Comments