If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they've considered all the problems and pitfalls that can arise.
I don’t know about your business, but everyday, we seem to get more and more requests for an SEO campaign with a global reach. It’s a cakewalk for us since we cover thirteen languages and work with vendors and partners in six countries, but what if you’re not an International agency? What if you’ve been getting requests from the Netherlands, or Saudi Arabia - how do you address or even consider working with that market?