In our first video “International Consultants talking on Google +” we discussed dialects, spelling across languages, including the English language having a variety of spelling. Considering these factors, it’s no wonder getting your site to be globally sound is not an easy task. This second half of the video, we delve more into International marketing and how to pay attention to various cultures and reach. From gender roles to economic status, you have to be sensitive to the language, not just gender specific but culturally sensitive.