/Tag:Online Marketing

The F Word in Marketing – That’s Right… Focus

I hate to say this, but I must; ideas are a dime a dozen and everyone has the latest innovation. What’s always missing, or missing most of the time, is a well thought out marketing plan. A marketing plan everyone in the organization can follow, believe in and understand. In any successful vision there has to be a strategy spelling it out with specific benchmarks, time lines, campaigns and goals.

By | September 27th, 2010|Online Marketing|15 Comments

Top SEO Women – Just the Tip of the Iceberg

Update: Our Top SEO Women badges for 2010 and 2011 are finally out! As well, we're accepting nominations for the 2012 year, so be sure to nominate your favorite. Inspiration happens at the oddest times… It’s no secret I’m a [...]

By | July 8th, 2010|Online Marketing, SEO, Social Media|72 Comments

SEM vs SEO: Clarification Needed

The clarification of SEM vs SEO is pretty simple. Yet, for some reason and for many people, it is still very much needed. For example, just recently I read a top SEM guy equate the two. And there I was, [...]

By | July 22nd, 2009|Online Marketing, SEO, Social Media|21 Comments

Got Brand?

When it comes to marketing strategy, there are many aspects to take into consideration, and social media is one of them. As we all know, social media has become the latest challenge any successful business has to face, but with [...]

By | April 6th, 2009|Branding, Online Marketing, Social Media|12 Comments

Blogs and What They Can Do

Dear Readers… I made a cake today… Everybody and their dog seems to have a blog these days. I even know someone who set up a blog for his cat, I kid you not. Blogs seem to be the new way for the immense populace of the Internet to tell us things about themselves nobody ever wanted to know. In the vast majority of cases, nobody ever will, either. There are so many blogs out there, the odds of one blog being found, read and liked are astronomical! So, why should you even have one, and if you do, what good can it do you? […]

By | October 17th, 2008|Branding, Online Marketing|4 Comments

A Battle of Strategies: PPC vs. SEO

The battle is on, with Pay-Per-Click in one corner and SEO in the other. Internet marketing vs. Professional SEO service providers. Who will be the winner? Only time can tell.

By | October 10th, 2008|SEO|16 Comments