I hate to say this, but I must; ideas are a dime a dozen and everyone has the latest innovation. What’s always missing, or missing most of the time, is a well thought out marketing plan. A marketing plan everyone in the organization can follow, believe in and understand. In any successful vision there has to be a strategy spelling it out with specific benchmarks, time lines, campaigns and goals.
Update: Our Top SEO Women badges for 2010 and 2011 are finally out! As well, we're accepting nominations for the 2012 year, so be sure to nominate your favorite. Inspiration happens at the oddest times… It’s no secret I’m a [...]
Dear Readers… I made a cake today… Everybody and their dog seems to have a blog these days. I even know someone who set up a blog for his cat, I kid you not. Blogs seem to be the new way for the immense populace of the Internet to tell us things about themselves nobody ever wanted to know. In the vast majority of cases, nobody ever will, either. There are so many blogs out there, the odds of one blog being found, read and liked are astronomical! So, why should you even have one, and if you do, what good can it do you? […]