ORM – Keeping Your Reputation Under Control

Image via krossbow on Flickr Now you've done it. You've made someone mad and they set about on a dedicated smear campaign. Your reputation looks like someone used it as toilet paper on the biggest rear-end in history. [...]

By | July 9th, 2012|Branding, Online Marketing|109 Comments

The Right to Demand Your Social Passwords?

Early in the morning on March 6, 2012, the news poured into the online world from MSNBC.com's Red Tape section. Government agencies and colleges demand applicants' Facebook passwords, the headline reads. It seems that SOPA and PIPA aren't enough; it seems the social arena is one area the government, colleges and employers just can't leave alone.

By | March 8th, 2012|Online Marketing, Social Media|77 Comments

The Truth About Online Reputation Management

Occasionally, Wikipedia has spot-on information. On this occasion, it's their definition of online reputation management: "Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative [...]

By | March 5th, 2012|Branding, Online Marketing, SEO|84 Comments

Happy Holidays from the Level343 Team!

Happy HolidaysFor the first time since Level343 opened its doors in 1998, we're closing for the holidays! There won't be a blog Thursday, but don't worry. We'll be back with fresh content, updates and general mayhem, Monday, January 2, 2012. In the meantime, we've started a quarterly enewsletter (first installment went out early this morning). We invite you to view the email in your browser and click on the subscribe link.

By | December 26th, 2011|Branding, Social Media|21 Comments

Let Me Show You How Online Reputation Really Works, Mr. New Orleans Computer Repair Guy!

For you, Mr. New Orleans Computer Repair Guy, also known as French Quarter Repair Services and iPhone or iPod Repairman: You returned my Mac Airbook in worse condition than it was before. That’s bad business. You charged me more than [...]

By | December 22nd, 2011|Branding, Online Marketing, Social Media|193 Comments

Managing Reputation: There’s No Such Thing As Negative Comments…

If you do it right! And that's what this article is about. Like death and taxes, some things in business are inevitable. Even if your product or service is the best on the market and your customer service is better than everyone else’s, you can’t make everyone happy all the time. At some point, you will deal with negative feedback and dissatisfied customers posting on social media platforms.

By | September 22nd, 2011|Branding, Online Marketing|118 Comments

Are You Outstanding, or Just Standing Out?

Are You Outstanding? When the money’s pouring in and the economy is booming, almost everyone seems to flourish. The demand for products and services is high; there are more pieces of a bigger pie and more businesses can [...]

By | June 27th, 2011|Online Marketing, Social Media|53 Comments

5 Tips for Keeping a Strong Online Reputation

If you’re kick-butt professional with tons of referrals and your website is just a business card, you may be thinking a positive online reputation is something you don’t have to worry about it. In fact, Darren Slatten, world’s greatest SEO, master of reputation mis-management (titles he gave himself) and wanna-be comedian (title we gave him), wrote a very pointed article about reputation management in 2009.

By | March 1st, 2011|Online Marketing|38 Comments