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product marketing

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Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives.

While this quote could be disproven (you really […]

Creating a Lasting First Impression – Your eCommerce Website

If you have a physical business as well as an online presence, think about how you display your products. For that matter, even if you don’t have a physical business, think about display areas you see in, say, department stores. How are their products shown off?