professional SEO specialist

SEO Fast Food: I’ll Take #1 Ranking with That, but Hold the Fries

Sometimes it seems like people think SEO is the fast food of online marketing… Potential client pulls up to the order window. “Yeah, um, I’ll take first place ranking for that extremely competitive key term? But, uh, hold the long tail.” The optimizer on the other end of the speaker starts calculating costs, time and manpower. “Of course – and you want that when?” “Now, please.” ……. Um.

By |June 13th, 2011|SEO|51 Comments

Are Google Upgrades Killing Professional SEO Specialists?

The latest Google algorithm updates floored many professional SEO specialists; Google has been awarded a patent for language personalization.  The move to personalization will allow Google to present more results that are relevant to the user, and possibly less clicks […]

By |November 24th, 2008|SEO|1 Comment

Why Professional SEO Providers Say Test Your Landing Pages

When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages.  Why?  Why not just build a landing page that works the first time?

First, let’s talk about conventional wisdom, […]

By |November 14th, 2008|Online Marketing, SEO|2 Comments

Landing Page Strategy and SEO Tools

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of […]

By |August 13th, 2008|Online Marketing, SEO|0 Comments