Sometimes it seems like people think SEO is the fast food of online marketing… Potential client pulls up to the order window. “Yeah, um, I’ll take first place ranking for that extremely competitive key term? But, uh, hold the long tail.” The optimizer on the other end of the speaker starts calculating costs, time and manpower. “Of course – and you want that when?” “Now, please.” ……. Um.
The latest Google algorithm updates floored many professional SEO specialists; Google has been awarded a patent for language personalization. The move to personalization will allow Google to present more results that are relevant to the user, and possibly less clicks […]
When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages. Why? Why not just build a landing page that works the first time?
First, let’s talk about conventional wisdom, […]
SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of […]