Many of you may not know, but we put up a website usability survey on our site some time back in October. At the end of the survey, we left a place for open-ended comments where visitors can add their thoughts, tips, pointers, etc.
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Words have more than just a dictionary meaning… They create imagery, emotion and most of all a connection. This is one of the lessons I intend to pound into you today (figuratively speaking, of course).