SEO copywriting

Online Marketing 101: In the Beginning, There Was Google

Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it? Well, we’re still getting comments from people who are just stepping on the marketing path. Although the questions seem simple to us, the short answers are often confusing for the beginner.

Today, we’re going to attempt to create a clear path towards a strong online presence in as short a blog post as possible. Each section links to more in depth posts on the topics, and don’t forget to save our new Online Marketing 101 infographic for easy reference! […]

By |May 24th, 2012|Branding, Content Development, Online Marketing|262 Comments

Dominating with Content and the Fight to the Top

Content developers R' Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market. We talk about content on our service pages, emphasize it heavily in our articles (have you seen our Content Development section?), and use it with blunt force against our clients' competitors. We call it content domination, and it works a little something like this…

By |February 27th, 2012|Content Development, Online Marketing|57 Comments

The 4 Layers of Online Brand Marketing

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

How to Start a Content Strategy

When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…

By |November 22nd, 2010|Content Development, Online Marketing|41 Comments

SEO and The Case of the Sticky Site: How’d They Do That?

Have you ever seen a site or blog that always seems to get tons of readers and traffic? Everything they touch turns to gold, doesn’t it? Did you ever wonder if they’ve SEO’d or not?

Well, in the industry, it’s easy […]

By |August 13th, 2010|SEO|18 Comments

5 Tips to Figuring SEO Into Your Business Management Time

You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.

By |August 5th, 2010|Online Marketing, SEO|23 Comments

4 Lessons for Creating a SEO Content Treasure Trove

Let’s face it; writing engaging, entertaining works of art to awe humanity is a crapshoot. Sometimes you hit the bull’s eye; most times, you aren’t even close to the target first time around. The readers are calling, though; your fans are waiting. What do you do? If you have a treasure trove of SEO content, you dig into it. If you don’t have one, it’s time to build one – and fast.

By |July 26th, 2010|Content Development, SEO|23 Comments

SEO Copywriting: The Road Less Traveled

After many years as an SEO copywriter, I still have people asking me, “What do you do all day?” If I just answer, “I write”, the inevitable next question is, “What do you write?” There’s never an easy answer, so let me break it down into straightforward terms. What does it take to write an SEO article?

By |July 2nd, 2010|Content Development, SEO|24 Comments

SEO Copywriting: Is Your Copy Ready for Visitors?

You write what seems a beautiful example of SEO copywriting, only to find that visitors don’t agree. They don’t come, they don’t stay; they don’t read. What gives? You were sure your copy was ready to “go live”, but it shortly becomes obvious that only you agree with you. Lessen the chances of this SEO copywriting conundrum by following this checklist:

By |June 30th, 2010|Content Development, Online Marketing, SEO|19 Comments

How to Write an SEO Article

(Editors note this post has been updated & changed)

As a copywriter for many years, I had no idea how to optimize an article for the web…But I knew enough to know that anything you write has to convert your readers. […]

By |April 5th, 2010|Content Development, Online Marketing, SEO|34 Comments