Buried in online marketing day in, day out, we often forget that there are *gasp* people who don't know search, marketing, or the intricacies of content development. We know, we know; it's hard to believe, isn't it? Well, we're still [...]
Content developers R' Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market. We talk about content on our service pages, emphasize it heavily in our articles (have you seen our Content Development section?), and use it with blunt force against our clients' competitors. We call it content domination, and it works a little something like this…
When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…
Will it stick? Have you ever seen a site or blog that always seems to get tons of readers and traffic? Everything they touch turns to gold, doesn’t it? Did you ever wonder if they’ve SEO’d or not? [...]
You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.
Let’s face it; writing engaging, entertaining works of art to awe humanity is a crapshoot. Sometimes you hit the bull’s eye; most times, you aren’t even close to the target first time around. The readers are calling, though; your fans are waiting. What do you do? If you have a treasure trove of SEO content, you dig into it. If you don’t have one, it’s time to build one – and fast.
After many years as an SEO copywriter, I still have people asking me, “What do you do all day?” If I just answer, “I write”, the inevitable next question is, “What do you write?” There’s never an easy answer, so let me break it down into straightforward terms. What does it take to write an SEO article?
You write what seems a beautiful example of SEO copywriting, only to find that visitors don’t agree. They don’t come, they don’t stay; they don’t read. What gives? You were sure your copy was ready to “go live”, but it shortly becomes obvious that only you agree with you. Lessen the chances of this SEO copywriting conundrum by following this checklist:
As a copywriter for many years, I had no idea how to optimize an article for the web...But I knew enough to know that anything you write has to convert your readers. Sure different styles, whether using an emotional approach or informational approach, will depend on the goal and the target audience, but more than that goes into online writing.