The Google Dance Infographic, Google’s Updates – Logos copyright by Google”/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
Since its inception, the SEO industry has been going through turbulence like a flight amidst bad weather. Although it’s too early to speculate about its safe landing, the future certainly remains a focus of debate and concern. Why? Due to the increase of consultants and proven companies, the newbies and an ever-growing competition for survival […]