What is Information Architecture, or IA, and why is it important? Who does it? Who should? If these questions have been buzzing around in your head, getting in the way of daily thought, this article is just the thing for you. On the other hand, if you’re only interested in creating a user-friendly, converting, professional, etc. site, read on, oh grasshopper.
Why? Can’t you just, you know, put up a website and get automatic clicks to your website? Well, if you’ve been a website owner for more than a few months, you already know the answer to this. Without a strong placement in the search engines, you’re always going to be scraping the bottom of the online business barrel.