Social Influence

Changes in Marketing Focus Require Revised Strategies

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying […]

By |September 5th, 2013|Online Marketing, Social Media|6 Comments

Does Your Blog or Social Interaction Suffer When….

I was honored to be a guest columnist for Level343 and thrilled to become a regular contributor.  It’s been a blast and I look forward to continuing for a long time to come.  I was recently talking to a colleague […]

By |May 1st, 2013|Online Marketing, Social Media|1 Comment

Measuring Social Influence: The Big Picture

After an intense week of social networking that ended with a conference, (Distilled in New Orleans) I think I finally have a better understanding of what I should be doing. It’s taken a long path to get me here; I thought I’d share it with you, our readers, in the hopes that you’ll gain some usefulness. Sometimes, I think about hiring someone else to do my social networking – some social media guru who can turn each tweet into gold. According to the analytics, according to the numbers, I’m doing it wrong.

By |March 28th, 2011|Branding, Online Marketing, Social Media|28 Comments