Changes in Marketing Focus Require Revised Strategies

customer-service-marketing-strategy

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying public will never change, because people and their motivations remain the same. If this is […]

Does Your Blog or Social Interaction Suffer When….

I was honored to be a guest columnist for Level343 and thrilled to become a regular contributor.  It’s been a blast and I look forward to continuing for a long time to come.  I was recently talking to a colleague about how I love being a contributor to other Blogs and he asked why I […]

Measuring Social Influence: The Big Picture

After an intense week of social networking that ended with a conference, (Distilled in New Orleans) I think I finally have a better understanding of what I should be doing. It’s taken a long path to get me here; I thought I’d share it with you, our readers, in the hopes that you’ll gain some usefulness. Sometimes, I think about hiring someone else to do my social networking – some social media guru who can turn each tweet into gold. According to the analytics, according to the numbers, I’m doing it wrong.