Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you […]
It’s that time again. Brain Dump! So many thoughts and ideas and tips and I wanted to get them all out. I have to make room for more!
I hope you enjoy this random and somewhat eclectic mix of tips.
We all […]
At least a few times a year someone pronounces SEO dead. Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO […]
We’ve talked many times about social media and how to use it for your business, but I want to touch on it again, because we keep seeing people screw it up SO bad!
Social Customer Relations – Benefits and Risks
Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity […]
“The best way to be heard is to whisper.” I’m not sure who said that, but I’ve always liked that thought. Today, I’m going to whisper a golden secret into your ear. I want to make sure you hear me, […]
Not long ago, we discussed The Personable Business: Creating your Story with Social Content. One of the points of that discussion was that once you get online, you’ll end up with a social story whether you want one or not, […]
It’s 2012. For years, many people have believed this to be the last year of life on earth, thanks to the Mayan calendar. Now an older calendar has been found that goes on for much longer, which leaves Dooms Day […]
(Manipulating the Monetary Paradigm of the Time/Space Continuum)
Space… The Final Frontier
Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our beloved frontier and are radically reshaping an already rocky business landscape. As business leaders, innovators, entrepreneurs and so on, we thrive in an atmosphere of “change as a constant”, but does the rate of change seem like it’s speeding up to you?
Suddenly, our ways of doing business – the traditional, tried and true ways – feel lacking. “Slow and steady wins the race” is no longer a strong axiom (if it ever really was), buried under, “Full speed ahead Mr. Sulu!”
We no longer have time for long review processes. We don’t have time to spend examining every potential crack or flaw in a business plan. You – your business and business processes – must be extremely fast and flexible to survive in our accelerated, highly competitive world. There’s no more room for sedate family station wagons; we’d all better be driving Bugatti Veyrons. […]
A lot of people want to know the ROI of social media. It takes a lot of time and energy for social; a wispy, ethereal answer of returns for that investment just isn’t satisfying. Unfortunately, the ROI of social media is much like the ROI of anything else. How much… depends. […]