Social networking

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12 Ways (Plus One!) to Gain Relevant Traffic

SEO – search engine optimization: it’s the smoking gun, isn’t it? If you look for advice about how to get traffic to your site, people automatically hand the SEO gun to you and tell you to fire.

By | June 11th, 2015|Online Marketing, Social Media|0 Comments

The Right to Demand Your Social Passwords?

Early in the morning on March 6, 2012, the news poured into the online world from MSNBC.com's Red Tape section. Government agencies and colleges demand applicants' Facebook passwords, the headline reads. It seems that SOPA and PIPA aren't enough; it seems the social arena is one area the government, colleges and employers just can't leave alone.

By | March 8th, 2012|Online Marketing, Social Media|0 Comments

Lovin’ That Story That You Tell So Well – Your Social Footprint

Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies. You’d talk to people and get to know them; you’d share stories and maybe [...]

By | December 1st, 2011|Branding, Social Media|0 Comments

Will SEO & Social Media Kill Other Types of Media Marketing?

You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?

By | October 27th, 2011|SEO, Social Media|0 Comments

Content Development and Marketing: Why Are You Guest Blogging?

What would you say if you were told that the secret to your blog’s (and company’s) success might lie in your ability to write—for someone else? Already, some of you are arguing that you don’t have time to keep your own blog up to date. You can’t spare precious time for content that will help a site other than your own. You don’t see the value in helping out your competitors. You want people visiting YOUR site.

By | August 29th, 2011|Content Development, Online Marketing|0 Comments