*Deep breath* - Okay, I sometimes have these melt downs when I’m on Twitter. Today is one of those days. I’ve written so many articles on how to use Twitter, I just can’t do it again but you can read all of them here.
So, Google comes up with this fancy “Plus” thing. Everybody rushed to take a look-see, only to be locked out as the big G slammed the doors on the masses to slow the flood to a trickle. The first week was like a Black Friday rush on sales. For the first time, iPhone users frowned at their fancy gadgets and longed for an Android just so they could use the brand spankin’ new Google + app (Apple, by the way, allowed the iGoogle app to go through Tuesday). G+ invites were being sold on eBay for a paltry $25 - $100 (depending on the seller), guaranteed immediate delivery*.
The problem with the word “conversion” is many assume it means “clicking on the call to action (CTA) and following through with the sale”. In other words, it’s assumed that there’s only one point of conversion. There isn’t; there’s many. With that said, let’s get to the good stuff…
How does it work? Through XHTML Friends Network (XFN) & Friend of a Friend (FOAF), the Social Graph API looks for relationships between web properties, whether you control that relationship or not. rel="me", amongst other microformats, are added to any [...]