Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

Landing Page ROI

You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now. You feverishly check your […]

Disturbing Trend with Big Business Points to the Failures of SEO

No Way Out

Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual practitioners were saying. So we’ll say it again. SEO is not the end all, be […]

Immediate SEO Priorities: Where Should a Company Start First?

When you first hear about SEO, you hear about a bunch of things, right? It all comes falling down on you at once: on page, content creation, link building, meta data…. No matter who’s writing about what, almost every article gives the impression that this SEO step (whatever that step is) is crucial to a campaign and must be done.

Are Keyword Density Percentages Killing Your Content?

It was down to the wire. We needed a big boost in traffic and we needed it yesterday. Everyone waited impatiently as the boss read over the copy; the copywriter rubbed her raw fingers, staring down at the still smoking keyboard she had ruthlessly pounded in a race against the clock. The optimizer, bouncing on her toes, stared at the boss and chewed a fingernail down to the nub. The boss gave a quick nod. “Send it to the client.”

Writing For Your Website Visitors

This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back later. This is essential information for those trying to figure out how to write for their visitors, to keep them coming back again!

SEO Campaigns and the Ever Essential Benchmark

Winning the Business Race We’ve all been there. You have this sweet SEO campaign planned out to the nth degree. You’ve put it into motion. You’re sure it’s going to: Increase your traffic; Boost your ranking; Boost your ROI (Return on Investment). Problem: After three months, your ROI is still a sinking ship. Your ranking seems to have a severe lack of motivation; it hasn’t even tried to move. Worse yet, your visitors have the attention spans of guppies, staying only long enough for the site to load – if you have visitors at all.