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Personalize Your Marketing with Behavioral Targeting

Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether [...]

By | August 12th, 2013|Online Marketing|5 Comments

Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy

Don't look now, but someone - in fact, lots of "someones" - are watching you. While marketing companies have been collecting data on us long before the age of the Internet, they were limited in the amount of information they [...]

By | October 29th, 2012|Online Marketing|137 Comments