value

Why Do People Buy and How Can You Compel Them To Buy From You?

Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important.

So, let’s start with the […]

By |November 18th, 2013|Branding, Online Marketing|3 Comments

Beyond Content: Compelling, Consistent, Valuable Marketing

A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to […]

By |May 17th, 2012|Branding, Content Development, Online Marketing|95 Comments

Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives.

While this quote could be disproven (you really […]

By |January 23rd, 2012|Content Development, Online Marketing|40 Comments