Why Do People Buy and How Can You Compel Them To Buy From You?


Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy […]

Beyond Content: Compelling, Consistent, Valuable Marketing

Innovation brain

A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to attract and retain customers, they want to change and enhance behaviors.  They want miracles to […]

Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

Timely piece

Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives. While this quote could be disproven (you really can market it… doesn’t mean people will buy, though), it’s a no-brainer that you […]