Closing the Development Strategy Gap

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Search engine optimization doesn’t live on an island. The success of an SEO campaign – like most other marketing disciplines – depends on the strength of the platforms and disciplines surrounding it. Website development, design, graphics, social, PPC, PR, print, even direct mail; these elements all work together, and depend on one another. But nothing impacts […]

Creating a Lasting First Impression – Your eCommerce Website

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If you have a physical business as well as an online presence, think about how you display your products. For that matter, even if you don’t have a physical business, think about display areas you see in, say, department stores. How are their products shown off?