Branding isn’t a new concept; it isn’t even a centennial concept. In fact, branding started back in the ancient days of Babylon, Greece and Rome, when men wore dresses (sure, they called them togas) and the term “Spartan” was coined. Potters carved their initials, symbol or recognizable mark in their handiwork. Gold and silversmiths marked their work; papermakers left watermarks. Cattle and other livestock have worn literal brands since 2000 BC, if not before.