Links are a good way to raise your Google rankings, bringing clicks to your website. How many links you need depends on your key phrase competition (the number of sites using the same key phrase) and the quality of those links.
To get an idea of how many links your website requires to raise your rankings, look at the top 10 ranking sites on Google and record how many links Yahoo notes for each; Google doesn’t display all the links a site has. The average link count will give you a good indication of many you will need.
The number one rule of link building is to keep them relevant. Topical relevance is an important part, allowing your inbound links to give your site the most value; if the entire site linking to you is relevant, so much the better.
There are many ways to get links and a higher amount of clicks to your website. Below are just a few:
Google frowns on paid links, but they do work. You can find highly reputable and relevant websites offering paid advertising spots. In many cases, if these links are coded to link directly to your website without passing through any tracking redirects, you’ll see value in both direct traffic and increased link densities and rankings.
Articles, Press Releases, Blogs
Distributing industry specific articles is a great way to boost both your link counts and clicks to your website. Be sure to include a link to your landing page somewhere in the article, or at least in your bio. Try using a key phrase as part of the anchor text for additional value.
Press Releases and blogs are also good ways to generate clicks to your website. The key here, however, is to use low competition, high search keywords, along with good, informative content. The other part, for any content, is update, update, update!
While these are helpful in link building, they come with a warning sign. Only add a link to your site in your signature if the forum allows it, and if you’re a respected member. If you’re a solid contributor with well-written posts, the link may give you some good traffic. If not, and you post randomly, it may come back as negative marketing.
Inbound links play a significant role in successful Google rankings, which, in turn, brings more clicks to your website. By focusing on relevant links and diversifying where you get them from, you can build a solid foundation for your search rankings today and into the future.