Merging Keyword Strategies and Effective Copy writing

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Posted by: Gabriella Sannino

seotoolsWriting SEO (Search Engine Optimization) articles is the exciting mixture of developing keyword strategies that will generate a response from various search engines. SEO articles merge those keywords into unique copy writing material that engages and holds the reader. SEO copy writing creates articles that reach the marketplace in two ways. The first is by anticipating the search terms utilized by the readership. The second is by employing those search keywords to establish links from the reader to the destination site through the search engine.

Writing SEO articles is an expression of the site’s content in substantive keyword verbiage that draws the reader to the site. These articles also use an effective copy writing technique that encourages the reader to not only stay but also re-visit the site.

Writing articles requires resourceful, imaginative and original copy writing. Positioning and frequency of specific keywords can help boost site response; however, effective SEO copy writing does not stop there. The author must also apply the basics of good research and deliver the site’s material in a clear, concise and compelling manner that makes the reader return for the site’s content.

When writing with SEO in mind, the author must grasp the reader’s mindset as it applies to the site’s message. It is from within the reader’s mindset that the links between the keywords and the optimal copy writing material reside. If the author knows the product or material, he has the fuel to ignite the connection. The copy writing challenge is writing SEO articles that maintain the integrity of the product and promote the product through the application of the anticipated search entries or keywords.

SEO copy writing should be powerful, even infectious. If the author has performed the research and understands the site’s potential, the keywords become an integral part of the posting. Too many sites and too many articles are written to emphasize keywords at the expense of content. Successful article writing enhances the product and site by utilizing powerful keywords to express the product’s unique qualities through strategic and fluid copy writing techniques.

I recently read another blog by Robert Smith where Keyword strategies were defined in a comprehensive manner.

Comments (29)

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    Tami Reply

    Excellent article for novice or experienced copywriters alike as well as any businessperson looking to understand how their copy works for them.

    March 11, 2009 at 2:44 pm
    • Avatar
      Gabriella Reply

      Hey woman nice of you to drop by. Yeah we wrote this a while back amazing at how some things just don’t change. The basics are always there. Come again now you hear 😉

      March 15, 2009 at 3:00 pm
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    Oliver Lawrence Reply

    As a translator of marketing copy, this is great stuff for me too, thanks!

    February 19, 2011 at 3:13 am
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      Gabriella Reply

      Oliver ciao it’s so nice to see you on this side of the tracks!! :* Well I’m glad you found it useful. Sometimes just a little insight is all smart people need! Btw I hope to meet you this summer. But since this the wrong blog I won’t mention our Italian workshops Oo wait we are advertising it on here lolol

      February 19, 2011 at 8:19 am

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Merging Keyword Strategies and Effective Copy writing