Better Search Engine Placement

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Posted by: Gabriella Sannino

Better search engine placementWhether you’re Internet savvy or not, you probably know the one thing that will help your website more than anything is better search engine placement. How you’ll achieve that or even who to ask to help may be a less clear concept, though. Search engines are fickle, which makes Search Engine Optimization (SEO) a constant effort to keep your site in the top search results. Many business owners simply don’t have the time to do the necessary research and end up hiring SEO specialists to help them stay afloat.

The Basic Formula for Success

Better search engine placement isn’t a cut and dry science, but there are several items that search engines are always looking for when they rank sites. Usability is a primary concern, Google wants to service your customers as much as you do. There’s no way to get top billing overnight, but if you’re constantly working toward top rankings over time, you’ll be surprised how quickly your site gets into the public eye. Here are some of the more important components for better rankings:

High Quality Content. There’s nothing like high quality content to attract random visitors looking for advice, new product information or general articles related to your business and products. Google knows this and has updated its algorithms to be able to tell good content from bad. It’s really that smart. Your articles, blogs and even product descriptions need to be unique, written in error-free English and accessible for your audience.organic-ideas1.png

Regular Updates. No longer is the park it and forget it mentality of web design in fashion. In fact, this could be the reason why you’ve lost so much ground in the rankings. Search engines want to see that you’re still actively engaged with your page, and you can show them you are by publishing blogs once or twice a week and updating your product catalog now and again.

Site Architecture. The way your site’s built matters, too. From the tags to the structure of the pages, it’s all about making your site as accessible as possible. Make sure all your links are good, that none of your pages go to nowhere and that the whole thing loads as quickly as possible. The faster your site loads, the more of it Google can index at one time, which is a huge help to your search engine placement.

Site Security. Secure sites signaled by the use of pages starting with “https” are getting a lot of attention from Google. Security is a big deal these days, and Google is using your site’s ability to keep everything safe as a ranking signal.

In-bound and Out-bound Links. Both in-bound and out-bound links matter a lot to Google. In fact, your search engine ranking can be made or destroyed by linking to the wrong sites. Spammy links or those you’ve purchases in hopes of getting a better search engine placement need to go right now. Better to be linked to by a few really reputable sites than a hundred sites that are a waste of Internet real estate.

Keyword Usage. Keywords aren’t dead, but they’ve changed a lot since the early days of the Internet. Search engines are looking for readability on your site, so if they find a lot of keywords, even the hidden ones, your rankings will drop or you could incur a penalty. Better to stick to intelligent usage of a couple of good keywords or give organic SEO a try. Ultimately, better search engine placement is the result of your efforts to make your site as useful and accessible as possible. Integrating Social Media and limiting the use of flashy graphics that don’t add anything to the conversation are other ways you can increase the utility of your site, earn more hits and in-bound links and ultimately increase sales. It may seem like a tedious process to go from page 30 in the search engine rankings to somewhere in the first page or two, but once you’ve earned your stripes it’s much easier to keep your ranking high. Let us show you just how painless hiring outside SEO specialists can be — we’ll provide you with a plan for increasing your search engine ranking and your sales and ensure that your plan stays on track.

Comments (8)

  • Avatar
    mitchel sears Reply

    I was wondering if you ever considered changing the page layout of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect
    with it better. Youve got an awful lot of text for
    only having one or two pictures. Maybe you could space it out better?

    October 20, 2014 at 1:12 am
    • Avatar
      Gabriella Sannino Reply

      Really, you think? We just updated our site, and we have a lot of pictures. Out of curiosity, I went to look at your site, (ehum) You have nothing but pictures, then I dug a bit more thinking I could at least address you by your name but it seems that even your linkedin page has no name. Needless, to say we always appreciate input from our readers, thanks for taking the time.

      October 20, 2014 at 2:54 am
  • Avatar
    Marcus Reply

    Thanks.

    Well I launched a new site 3 weeks ago. Currently the site is on page 6 and 7 for a couple of my decent keywords.

    The set up of gplus has be critical to getting the site indexed and underway.

    It is so easy to cut corners with onpage seo and for the first time I have really dedicated myself to making it as accessible and readable as possible for SEO.

    It’s a side note that may not ocurr to people but obviously search engines don’t see a site the same way as humans do. Just cause it looks good doesn’t mean the bots can read it well. This was a basic mistake of mine in months gone by and previous websites.

    Yes seo is a frustrating business so I really use SM and Ad’s so I don’t rely on the ever spinning wheel of Google.

    Thanks once more.
    Marcus

    October 26, 2014 at 3:17 pm
  • Avatar
    Kanwa Reply

    Hi gabriella 🙂 this article is very well written. When i was reading this article then i was thought you can easily write any article on any topic. this article is very informative and helpful for any blogger. i wana ask you something… Is it any effect on site when we changed our wordpress site template???

    January 21, 2015 at 3:46 pm
  • Avatar
    John Reply

    Hi gabriella 😀 i am very impressed to read your post but sorry i confused about inbound links…That’s real thing google detect inbound links and rank any website posts…please provide full info about inbound links. Thank you

    September 2, 2015 at 10:31 am

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Better Search Engine Placement