Here you are, working your fingers to the bone. You have a great content calendar and you’re scheduled for the next two months. Some of your content has been retweeted, just not as much as you’d like. You’re even getting visits and watching your traffic grow.
BUT! You still aren’t at the apex of your online presence. All that work just isn’t converting the way you expected it to. What’s going on? Why Isn’t Your Content Converting?
Well, speaking from personal and professional experience, there could be many reasons. As with most things, there’s never a “catch all” answer. I’ve been in this industry for over twenty years and I can tell you, whether it’s an ad agency like Mad Men or a digital agency, the truth is still the same. Conversions are more science and psychology than throwing up a landing page or sending out an email.
For example, did you know that only 25% of leads you generate are legitimate? Another interesting fact is 79% of your marketing leads never convert into buyers. This is pretty depressing, but a good wake up call.
5 Things You Need To Know
Despite the above, there are ways to improve your conversion numbers. It’s not a hopeless endeavor; if it were, there wouldn’t be so much competition, would there? If your content, website and work isn’t converting, see if one of these things is the culprit: