Here’s a few pointers before we go through the “why” of optimization. These are really important; write them down, put them on a sticky post on the side of your monitor, in your blogging notebook… don’t lose them.
- Make it readable for people: Search engines don’t buy services or products, people do.
- If you can’t read through the piece yourself and enjoy it, you’ve done it wrong: It has to be enjoyable, informing, entertaining – it has to have something to draw the reader in.
- Don’t force your keywords: If you have to force your keywords, you’re either using the wrong keywords or you’re writing on the wrong topic.
Now that we’ve covered the essentials, let’s go on.
Optimization really does serve a purpose. It’s a very important online advertising tool, and is even used in print, television and radio ads. Done properly, it produces a form of credibility that is second only to a word-of-mouth referral. If your business is not proactively practicing SEO strategy, here are ten reasons for you to consider incorporating it into your marketing plan.