Nowadays, SEO plays a significant role in improving brand awareness and traffic to your website. Almost all small businesses are moving to the digital platform, but they often don’t know about local SEO ranking factors.
Local SEO is a little bit different than international SEO. However, the truth is that you can easily rank a business website in local search results if you do it in the right way. In this blog, I am going to guide you about the seven main pillars of local SEO.
Here are seven tips for improving the local SEO of your business:
Get listed on Google My Business
For an online business, presence on Google My Business plays a vital role. For every small local business, a Google My Business listing is essential. According to a tweet by Google in 2019, 7 out of 10 Google searchers are satisfied with the results of Google map listing when they search for any local service. And 5 out of 7 people do visit the shop that they find on Google maps. Hence, this is the best way to reach local customers.
You just have to claim your GMB account, and then you need to verify your business information. Once your business verifies in Google, you can optimize the GMB listing to promote your business.
Optimize Your Website with your Location
Whenever we talk about local SEO, location optimization is essential. It is the most significant part of SEO streamlining. A fundamental step is to have your local business information appear on each page’s footer area. This data includes your name, telephone number, and address. The data can be included in the footer or at the sidebar of the page. It will additionally improve your website citations.
In SEO, optimizing the meta title and description with the target keyword is another way to increase website ranking in local search engines. It would be best if you used high search volume keywords as your primary keywords. With that, you need to use your location. Your title should be like this, [best XYZ service providers in ABC location]. It will help to improve site ranking and traffic effectively.
Fast Loading and Mobile-Friendly Website
After recent Google updates, website page speed and loading time play a pivotal role in ranking any website. Your website speed should load fast on mobile as well on desktop devices. Nowadays, more than 70% of traffic is coming through mobile devices, as reported by the Blue Corona.
Now you can imagine that if your website is not mobile-friendly, you will miss lots of new users on your website. First thing first, you need to optimize your site for better speed and performance. By doing this, not even a single user will go by your hands.
Submit your Business in Business Directories & Local Profiles
Have you ever built citations? If not, then there is a chance that your business listing and website might not rank in search engines.
If a business’s information like name, phone number, and address are found on other sites, it is counted as a citation. If you want to improve your business listing performance, you need to build a high-quality citation source.
Here are the top 10 citation building websites:
- Bing maps
- City Search
- Google My Business
- Angie’s List
- Better Business Bureau (BBB)
Schema Code (Structure Data)
Schema code is a microdata code that informs Google about your service and website with extra information. Schema is the language that is understood by search engines to identify what type of content you are publishing. It will help search engines to understand and increase the crawlability of your website. For local business, we need to use the Local Schema Markup structure to inform Google about our local business website and GMB listing.
In other words, Local Schema Markup connects your Google My Business listing and local business website. It informs Google that this website has a business listing. So, if Google easily recognizes your business, it will improve your ranking in search engines and Google maps.
Content optimization is the central part of SEO. Whether you are targeting local SEO or international SEO, content optimization is a crucial part of your SEO tasks. You need to optimize the content on your entire website by adding relevant keywords, LSI keywords, and long-tail keywords.
We all know, content is king now more than it was ever before. Even in the future, it will reign like today. So it would be best if you work on making your content fresh and unique.
If you want to grow your local business online, then you need to claim your Google My Business listing. It will increase your visibility on search engines, improve your brand awareness, and website ranking.
If you have positive reviews on your GMB profiles, it can help you build trust, which significantly increases revenue.
At last, I want to say, publish posts frequently on your Google My Business listing to reach out to your target audience. And don’t forget to optimize your business website title, speed, and content for better ranking.
A small request! If you liked these SEO tips for small businesses, please share it with your business partners to help them grow their business.
Zara Humaid is the founder of Inflatic.com and ZaraHumaid.com. He is a passionate blogger by heart. He helps other bloggers and small business owners grow their business online.