Your company’s website has the potential to be your most important marketing tool; however, it can also be your biggest downfall as a business.
Having an ineffective, boring, outdated, and not user-friendly website is the quickest way to lose potential customers. In today’s society people want access to everything 24/7, and your website has the opportunity to give this service to them, but if your pages load too slowly or if your external links go through to useless and irrelevant content, then you can say goodbye to sales.
However, if you are willing to invest in your website and more importantly, are willing to invest your time and effort in getting it just right for your customers, then it could quickly turn into your most powerful asset.
Simply follow the below steps and the traffic to your site will hit the roof!
Ensure that your page is speedy
Arguably one of the most frustrating aspects of going online is a page that takes forever to load. With so many sites out there that probably offer the same or similar services to your own, if your page does not load almost immediately, your user will bounce somewhere else (most likely to one of your competitors).
It’s a slightly depressing thought, but in this day and age, consumer’s attention spans are shorter than ever before. People want engaging, relevant, and eye-catching content and they want it now. Ways in which you can ensure that your site does not become frustrating to visitors is by compressing your content, removing outdated or ineffective plugins and using adaptive images.
Personalize your images and content
If you want to stand out from the crowd, you should avoid generic content and visuals at all costs. Consumers know if you have simply picked a stock image and shoved it onto your homepage; how can this slapdash approach possibly help to promote your brand in a positive light and attract potential new customers? Of course, it won’t. If you can’t take the time to personalize your brand and tell your story, how can you expect your customers to invest their time and money in your business?
Instead, make sure that your website has high-quality images that actually mean something to your brand. If you produce a lot of content that requires high-quality images or your sell products that need great pictures to go alongside then hiring someone with the all-important creative and photography skills is necessary. While the hiring process can seem long and tedious, you shouldn’t let this put you off, as there are ways around it. For example, Leadership Alliance can help you ensure that you hire the most effective employees for your business as well as ensure that you are able to keep them! They can find the best people for the job that will aid you in producing 100% original content.
Consider using voice technology on your site
Voice technology is becoming increasingly popular with each passing year. With many homes now utilizing and relying on the services of devices, such as Alexa and Siri, why should these services not extend to your website?
VUI or voice user interface can enhance users’ experience exponentially, allowing consumers to navigate your site purely with the command of their voice.
Because who has time to click nowadays?
Can you imagine how more effective your site would be if it could answer your customer inquiries with an actual voice response?
Author BIO Content marketing and inbound marketing expert, Steve Conway is passionate about discovering new tech which will enhance his already well-honed digital marketing skills.