Have you got a brand new product on your hands that you are gearing up to launch to the public? Do you want to make sure the product launch is nothing short of a smashing success? Do you want to ensure that the messaging for your product is just right and speaks directly to your target market? If you’ve answered yes to these questions, then there’s no doubt you’re currently struggling with how to most effectively brand your new product.
To take all the questions out of it, here’s a look at three tips that ensure the branding of the new product is on point.
Clearly Define Your Brand
A good place to start is with defining your brand. It needs to be clear to you, of course, but even more importantly, to the market. Defining your brand should have you asking questions such as what is your company’s goal or mission statement, what do people think about your company (if you already exist in the marketplace), what unique qualities are specific to your company.
At this point, customer research should also be done because you need to understand who your target market is, what they want, what sort of price point they are comfortable with, what their shopping habits are, and so forth.
Make Sure Unique Features are Highlighted
Because you are dealing with branding a specific product, not just a company, you also want to be sure you highlight the unique features of the product. What sets it apart from the competitors?
Let’s say, for example, you have worked hard to develop a brand new electronic device, using the latest and most up-to-date electronic layout software like Altium, and you’re not ready to release your product on the market. What makes your product so unique? Why does it stand out from the competition? What will be your “hook”? Maybe it’s the fact that you did use cutting edge software from Altium, maybe your product has features that are brand new on the market, maybe you have more memory built into your device; the list goes on and on. The key is to find those unique features and make them stand out.
Use a Logo on the Product
Whether you are a brand new company or an existing one with a full product line-up already, integrating a logo onto your products should be key. This will clearly define your brand with just one glance; there’s no need to read any further. Logos appeal to those you have built product loyalty and recognition with, so it’s vital to the success of your business.
That same logo should be used on any company information that is distributed, on packaging and products themselves, on the website, any social network sites the company has a profile on, and through marketing/advertising material.
Well On Your Way to a Successful Product Launch
By using this branding tips and techniques, you’ll be well on your way to enjoying a successful product launch not just for this item, but for many to come.
Content marketing and inbound marketing expert, Steve Conway is passionate about discovering new tech which will enhance his already well-honed digital marketing skills.